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Exclusive: Insanity, the agency that reps Maya Jama and Sophie Ellis-Bextor, has hired a digital boss for its production arm.

Edd Buckley, who has worked as a digital producer on some of the UK’s biggest entertainment shows, took up the newly-created role several weeks back.

Reporting into Insanity Studios production boss Charlotte Mason, Buckley will oversee digital at the three-year-old production arm, which has been expanding of late. The division was initially just making podcasts such as Staying Relevant with Sam Thompson and Pete Wicks, and Ffs! My Dad Is Martin Kemp with father and son duo Roman and Martin Kemp, but has recently moved cross-platform with YouTube, Snapchat and live, along with branded and merchandising.

Buckley was most recently freelance working across digital for ITV shows including Love Island and The Voice. He was previously at Fremantle where credits included The X-Factor, Britain’s Got Talent and The Greatest Dancer.

Simon Cowell’s dance competition series The Greatest Dancer has been canceled by BBC One after two seasons.

The Syco and Fremantle show sees dancers competing by performing a routine in front of a mirror, which opens up to reveal the audience if they secure enough votes.

It was hosted by Alesha Dixon and Jordan Banjo, and featured Glee’s Matthew Morrison as a dance captain alongside Strictly Come Dancing star Oti Mabuse and singer Cheryl Tweedy.

The first season rated well and was quickly handed a recommission, but it failed to hit the same highs on its return this year and was regularly thrashed by ITV’s The Masked Singer.

A BBC spokeswoman said: “Whilst there are no plans for a further series of The Greatest Dancer, we are proud of the show and would like to thank everyone involved in bringing so many memorable moments to BBC One.

After becoming a huge hit for Fox in the U.S. across three seasons, The Masked Singer finally landed in the UK on Saturday — and it performed well for commercial broadcaster ITV.

The celebrity singing contest, in which stars are disguised in elaborate costumes so that a panel of judges and the audience at home have to guess their identity, premiered with 5.5M viewers between 7Pm and 8.30Pm.

It was the highest-rated show of the day on any channel, peaking with 6.5M as the identity of The Butterfly was revealed, according to Barb figures provided by overnights.tv.

Based on a format originally created by Korean broadcaster Mbc and made by fledging Scottish producer Bandicoot, The Masked Singer beat the second season debut of Simon Cowell’s show The Greatest Dancer on BBC One, which was watched by 3.2M in the same slot. This was well below its first season debut of 4.7M.

The guest list for the BBC’s remake of RuPaul’s Drag Race keeps growing, with legendary supermodel Twiggy and ex-Girls Aloud pop star Cheryl joining the competition format.

The pair have been added as celebrity guest judges for RuPaul’s Drag Race UK, which will launch on BBC Three later this year. Twiggy was the face of the Swinging Sixties, while Cheryl has appeared as a judge on The X Factor and a dance captain on the BBC’s The Greatest Dancer.

The pair join Game of Thrones’ Masie Williams, Spider Man’s Andrew Garfield, Chewing Gum’s Michaela Coel and pop stars Geri Horner, Jade Thirlwall in the guest judge chair. They will work alongside Michelle Visage, Graham Norton and Alan Carr in the eight-part series.

Produced by World of Wonder, Drag Race UK was commissioned by Fiona Campbell, Controller BBC Three and Kate Phillips, Controller, BBC Entertainment.

The big money going into drama means scripted grabs all the headlines in TV these days, but under the radar there’s a surprising amount of innovation going on within unscripted entertainment, too.

At first glance, it seems like little has changed in that genre, as the list of top formats is familiar. Franchises such as “Dancing With the Stars,” “Survivor,” “American Idol” and “Got Talent” still draw in millions of live viewers around the world, despite each being well over a decade old. In the U.K., the latest installment of the country’s most-popular format, “I’m a Celebrity … Get Me Out of Here,” was its most-watched ever — in its 18th season — and will debut in France later this year.

For many broadcasters, these tentpole shows remain reassuringly popular at a time when their business is being disrupted by the streamers. “The big brands are still attracting big audiences,...