Velaikkaran

This movie is worth going to the theatre for Anirudh's music alone, Bjorn's singing is the highlight, and Jonita Gandhi lives up to the expectation. There are a few thought provoking ideas, extrapolating the advertising strategy a pro- capitalist technique and using it against the very system of capitalism. This is a movie that will stimulate a long drawn out contemplation of the society well into the following weeks. Nonetheless, I would reserve such ideas to a platform like TEDx, the message and the format don't gel well, the didactic script back-fires miserably. What's worse, is that even the message is flawed, if packaged goods are harmful, so are steroid- induced chickens, pesticide ridden vegetables which again is only so called natural!