The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first... Read allThe ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartphone").The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartphone").
- Awards
- 2 wins & 3 nominations total
Featured reviews
If you care about Silicon Valley history or are just an Apple fan, this is a must see.
An excellent film that tells the rare story of the most consequential company to fail... but which was not really a failure, because the people and ideas, fueled technologies and devices that changed the world.
Especially interesting were all the interviews with Tony Fadell (founder of NEST), Marc Porat (CEO of General Magic) and their perspective on how the company imploded.
Also, how did they get a hold off all that old footage??
It tells the story of a technology company called General Magic and their struggle to make a smartphone, all while trying to keep it a secret from other companies that could steal their ideas.
It is easy to understand. I like how they illustrate things. For example, they use ocean waves to describe the coming and going of companies. The story is told by former General Magic employees, who know best about what happened since they were a part of it.
They frequently cut to show beautiful landscapes throughout the film. My favorite one is a beach, but they also show city skylines, forests and other interesting places. The music is very 80s and helps establish the time period. The message of the film is that sometimes, failure for one person can help another person to success.
It has some very mild profanity and there is mention of somebody being naked, but it is never shown. I give this 4 out of 5 stars and recommend if for ages 12-18 as well as adults.
Reviewed by Kayenta C., KIDS FIRST! Film Critic. For more reviews by youth, visit kidsfirst dot org.
Did you know
- Quotes
Marc Porat: No questioning of "Could I be wrong ?". None. Because that's what you need to break out of Earth's gravity. You need and enormous amount of momentum. And that momentum comes from suppressing introspection about the possibility of failure.
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Details
- Release date
- Country of origin
- Official sites
- Language
- Also known as
- Просто магия
- Filming locations
- Production company
- See more company credits at IMDbPro
Box office
- Gross US & Canada
- $20,046
- Opening weekend US & Canada
- $2,267
- May 12, 2019
- Gross worldwide
- $20,046
- Runtime1 hour 33 minutes
- Color