An Impossible Project

I knew that some outfit named Impossible had resurrected Polaroid's SX-70 film production, but had no idea what the story was. Very well done, though it would have benefited from a little actual background on the history of Land and Polaroid, mainly for those young enough to have not been around in the mid-late 20th century.

I was deeply dismayed, though, at facebook's sudden intrusion into the narrative, and at Doc's naivete regarding the damage it's done to the world with its grotesque, self-absorbed amorality. He did his research, and is a smart enough guy to understand its meaning, but still cozied up to them. I could scarcely sit through his initial wooden, stilted meeting in their quaint little print shop, and the extent of the facebook employees' delusion shows in their considering this silkscreening curio to be the "heart and soul" of a truly evil company. That kind of money distorts everything and rarely does anyone any good, regardless of whether they humour a harmless screwball from time to time by picking up the tab for a party. I sincerely hope he's since broken with them.

Thank you for bringing us this beautiful movie- this feeling is universal and digitalization though useful -does not provide the " the real feeling" The movie has done well in connecting this common feeling. The rebirth of Polaroid has been explained so well. A dream and a vision by one single person can change the world. A must watch for getting motivation to follow your dreams.

No pun intended - I do understand that some people do like older things. And with analog ... I mean there is a lot to like. Of course there is also a lot to not like. Digital will not live forever either - but it seems to be able to withstand things that analog has issues with. Also money ... I mean how can you have and maintain all those things ... that no one is making anymore ... an attempt to keep everything alive ... a documentary that shows many side - maybe even one that makes you overthink certain things.

There is a feel good vibe to it - just watch it and be entertained. Well researched and well edited - this is a salute to a bygone era ... but also to humans and their will to keep searching for whaever they hold dear to their hearts ...

An impossible feat in and of itself; an indie film shooting all 35mm. A well told story, beautifully shot. A must see.

An Impossible Project invites us to reconnect with our senses in this increasingly senseless world through the reclamation of analogue media and technology. It does not make the easy claim that "analogue is better than digital" or vice versa, but rather asks how we may find a balance between digital and non-digital in our rapidly digitising world. It presents us with an opportunity to switch off, step back, and reassess our relationship to digital technology in order to keep ourselves grounded in the physical realm. Especially in the midst of the Covid-era, stuck on Zoom or scrolling social media for hours a day, the film reminds us of the value of tactility, tangibility and the human connection that comes from analogue.