Does YouTube Red have its first hit series?
“Cobra Kai,” a TV offshoot of the “Karate Kid” film franchise, has outperformed all of its streaming competition, according to data provided to Variety by Parrot Analytics for the week of May 6-12, including Netflix’s “13 Reasons Why” and “Arrested Development,” as well as Hulu’s “The Handmaid’s Tale.”
It marks the first time Parrot’s global data has seen a YouTube Red show top the competition, and the highest performing show ever to emerge from the two-year-old streaming service, which hasn’t yet gotten the same buzz for its content that its subscriber VOD rivals have achieved.
At its peak on May 7, “Cobra Kai” attracted greater than 54% more demand than “13 Reasons Why”; more than twice the demand for “The Handmaid’s Tale”; and 121% more demand than another Netflix original series, “Lost in Space.”
Looking day by day at the week measured,...
“Cobra Kai,” a TV offshoot of the “Karate Kid” film franchise, has outperformed all of its streaming competition, according to data provided to Variety by Parrot Analytics for the week of May 6-12, including Netflix’s “13 Reasons Why” and “Arrested Development,” as well as Hulu’s “The Handmaid’s Tale.”
It marks the first time Parrot’s global data has seen a YouTube Red show top the competition, and the highest performing show ever to emerge from the two-year-old streaming service, which hasn’t yet gotten the same buzz for its content that its subscriber VOD rivals have achieved.
At its peak on May 7, “Cobra Kai” attracted greater than 54% more demand than “13 Reasons Why”; more than twice the demand for “The Handmaid’s Tale”; and 121% more demand than another Netflix original series, “Lost in Space.”
Looking day by day at the week measured,...
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