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Although Virtual Reality (Vr) has yet to take off commercially, so far the Hollywood studios are mostly embracing the new digital frontier as a marketing vehicle to promote their franchises. On Wednesday, Paramount hosted the first Vrtl Summit for Vr professionals and investors, and announced a partnership with MoveoPlus to provide Moveo Virtual Reality Simulators in theaters and theme parks, with content provided by J.J. Abrams and Michael Bay.

While they are among many top directors, from Alejandro González Iñárritu to David Goyer, who are experimenting with Vr storytelling, everyone acknowledges that the technology needs to improve — along with bringing down the cost of those bulky headsets. And the push to bring engaging content to consumers remains a challenge. It comes down to effective storytelling. Nobody’s going to pay for Vr marketing promos, so immersive adventures and interactions with virtual characters are going to have to be compelling for...

Ridley Scott’s Rsa Films has launched Rsa Vr, a new division dedicated to the development and production of virtual reality, augmented reality and mixed media.

Jen Dennis, who has collaborated with Scott to lead Rsa’s Vr practice to date, is serving as co-executive producer on The Martian Vr Experience, the companion piece to Scott’s The Martian.

The first project out of Rsa Vr is for Scott’s Alien: Covenant, in partnership with Twentieth Century Fox’s FoxNext and Technicolor’s Mpc.

“We have been heavily involved in Vr for the past few years, and having a dedicated standalone division underscores our commitment to...

With the May 19 release date for Alien: Covenant getting closer and closer, 20th Century Fox just announced a new virtual reality (Vr) experience for director Ridley Scott's sci-fi adventure. The studio hasn't announced exactly when it will be made available, but this Alien: Covenant Vr experience will be a paid title that will be available on all major Vr platforms. Here's how the team at Fox Innovation Labs describe this Vr experience below.

"(A) dread-inducing journey into the depths of the Alien universe. Viewers will discover the true meaning of terror as they navigate through horrifying alien environments and a story where every decision could mean the difference between life and death."

Variety reports that this experience will be executive produced by Ridley Scott and directed by David Karlak. The project will be a collaboration between Ridley Scott's Rsa Films, the Fox Innovation Lab and Mpc Vr, a Technicolor Company.

In virtual reality, no one can hear you scream... Ridley Scott will bring his own brand of horror back to the big screen with the May 19th release of Alien: Covenant, but the filmmaker also has something else in store for viewers: a virtual reality experience based on the universe of the upcoming Alien film.

Variety reports that Scott will executive produce an Alien: Covenant Vr experience that will be directed by David Karlak with the collaboration of The Fox Innovation Lab, who previously released The Martian Vr Experience based on Scott's 2015 film.

A specific debut date is not yet known, but the immersive experience is expected to be released on multiple Vr formats, and it wouldn't be surprising to see it come out timed around the release of Alien: Covenant this spring.

Attendees of this week's Consumer Electronics Show (CES) in Las Vegas should also keep an eye out...

Rob Leane Nov 15, 2016

Want to be stranded on Mars just like Matt Damon's Mark Watney? Now you can be, thanks to a Ridley Scott-produced Vr experience...

Here's an interesting one: Ridley Scott has opted to revisit The Martian by working with Fox Innovation Lab to executive produce a Virtual Reality experience inspired by his much-loved Matt Damon on Mars movie from 2015.

The official press bumf tells us that "The Martian Vr Experience is an interactive, immersive adventure with viewers participating from astronaut Mark Watney’s perspective, performing tasks that will facilitate his chances for survival.

"Users can fly onto the surface of Mars, steer at zero gravity through space, drive a rover and experience other key scenes from the hit film in a 360-degree virtual reality environment."

The great Mr Scott himself chimed in with this statement:

“I’ve always tried to approach filmmaking from the standpoint of creating an immersive experience.

Fox Innovation Lab, in partnership with Rsa Films and The Virtual Reality Company, announced on Monday that its first Vr endeavour will go on sale to customers.

Starting on Tuesday (November 15), The Martian Vr Experience, will be available for $19.99 on the PlayStation Vr, which recently launched for the PlayStation 4 system, and Htc Vive via the Steam portal.

Robert Stromberg directed and Ridley Scott served as executive producer on the project, which Fox debuted at CES 2016 followed by Sundance last January. The experience allows users to assume the role of astronaut Mark Watney – portrayed by Matt Damon in blockbuster hit The Martian – as he attempts to get back to Earth.

“The Fox Innovation Lab is at the forefront of exploring virtual reality as a new storytelling medium,” said Mike Dunn, president, Twentieth Century Fox Home Entertainment and Fox Innovation Lab.

“The Martian Vr Experience is a testament to the opportunity for filmmakers to connect with audiences in new...

The Fox Innovation Lab, in partnership with Rsa Films and The Virtual Reality Company, today announced the availability of its first commercial virtual reality endeavor, “The Martian Vr Experience.” “The Martian” Vr Experience will be available Nov. 15 for PlayStation Vr (Psvr) and Htc Vive on Steam. Executive produced by Ridley Scott and directed by Robert Stromberg, “The Martian Vr Experience” is an interactive, immersive adventure with viewers participating from astronaut Mark Watney’s perspective, performing tasks that will facilitate his chances for survival. Also Read: IMAX Completes First Phase of $50 Million Virtual Reality Fund Users can fly onto the surface of Mars,...

The newly formed Vr Society is servicing the demand for virtual reality and augmented reality content with the two-day conference "Vr On The Lot," featuring guest speakers Bryan Singer and Robert Stromberg. The technology of virtual, augmented and 360 degree media, pioneered by The Advanced Imaging Society, will be showcased at the event. Among the supporters is Stromberg, two-time Academy Award winner for art direction and director of Disney's Maleficent and The Martian Vr Experience. Stromberg will deliver the opening keynote and serve as a Creative Advisor to the Vr Society. "By bringing together Hollywood and entertainment industry professionals with the innovative Vr artists,...

The newly formed Vr Society is servicing the demand for virtual reality and augmented reality content with the two-day conference "Vr On The Lot," featuring guest speakers Bryan Singer and Robert Stromberg. The technology of virtual, augmented and 360 degree media, pioneered by The Advanced Imaging Society, will be showcased at the event. Among the supporters is Stromberg, two-time Academy Award winner for art direction and director of Disney's Maleficent and The Martian Vr Experience. Stromberg will deliver the opening keynote and serve as a Creative Advisor to the Vr Society. "By bringing together Hollywood and entertainment industry professionals with the innovative Vr artists,...

D-Box Technologies and The Virtual Reality Company, the companies behind The Martian Vr Experience, are re-teaming for several upcoming Vr projects, including an action-adventure feature, for a likely release in 2017. The announcement, made today by D-Box president and CEO, Claude McMaster and Vrc's CEO and Co-Founder, Guy Primus,marks the first joining of content, production and creative talents in Vr, they say. The teams, along with Vrc/affiliate company The Third…...

Virtual reality is about to take off in a big way. Just recently we learned that Disney and Lucasfilm are developing new Star Wars stories, directed and written by big name filmmakers and screenwriters, for virtual reality, to connect with the upcoming films. Plus, Vr showcases such as The Martian Vr Experience from Ridley Scott […]

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