No. This short film was made as part of a campaign OMD and Lilleborg had, where directors in Norway could make a mock-up commercial for Axe. The winner would be shown as a preview in theaters with the James Bond movie Quantum of Solace. The jury consisted of actors Mikkel Gaup, Jenny Skavlan and Camilla Frey, and product manager for Axe, Elodie Macou.
