Plot

A blogger who has had terrible luck on Valentine's days meets a handsome veterinarian. Then she finds out he is the one who has been leaving rude comments on her Valentines day articles and she questions if her luck has changed at all.

Avery, a blogger with a string of disappointing Valentine's Days, is ready to give up on love when she meets handsome veterinarian Brendan. When Avery finds out Brendan blames his recent break up on her blog and is the one leaving her angry comments, she begins to question whether the bond they've began to build is a true love story or yesterday's news.—Hallmark

Avery Parker is a columnist for the Portland Banner newspaper, she, unnamed, being "The Coach" in "Ask the Coach", a relationship advice column. In the lead up to Valentine's Day, her editor, Lauren Port, asks her to write a series of columns as The Coach on all things Valentine's. Both jobs are ironic as Avery has had relationship pain, most recently in catching her boyfriend at the time, with who she thought she was in love, cheating on her on Valentine's Day. That experience has tainted the way she approaches her column. In writing the Valentine's columns, she gets bombarded in the online comments section by someone calling himself "Bench the Coach" challenging her advice. What she is unaware of is that Bench the Coach was at the receiving end of advice The Coach had given one of her readers, the advice that she dump her boyfriend for not being on the same romantic page as her for Valentine's Day. What The Coach and Bench the Coach are also unaware of is the other's true identity, he being Dr. Brendan Baines, Avery's new veterinarian with who she has begun a friendship. Their mutual attraction slowly leads to a relationship on the cusp of the other potentially being "the one". The question then becomes if their relationship can withstand when their writing identities of The Coach and Bench the Coach are known to each other.—Huggo