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A rom-com script featuring the former Lizzie Bennet, revived by an unlikely but true Buzzfeed story, and partly financed by Turkey’s tourism board is hoping its good fortune continues to transfer today as it helps launch a new distribution platform delivering 4K-resolution streams through a single click on social-media sites.

Brendan Bradley wrote the script for Non-Transferable several years ago, creating a fairly traditional take on a rom-com with an unlikely “meet cute." The protagonist buys non-refundable tickets for a big overseas trip to surprise her boyfriend on their anniversary. He, however, breaks up with her, leaving the protagonist with a broken heart and non-transferable tickets in someone else’s name. She advertises for another guy with the same name and, well, you can probably guess how the rest unfolds.

Except that seemingly everything else about the film has been anything but traditional. First, that unlikely setup in Bradley...

Turkish Airlines has established itself as a brand that releases high-quality, relevant videos on YouTube. Now, for its latest project, it is buying into the recent trend of feature films led by stars from the YouTube community. Turkey’s national airline is behind Non-Transferable, an upcoming film that will be led by actors known for their work in web series.

Non-Transferable stars Ashley Clements (known for her leading role in The Lizzie Bennet Diaries) as Amy, a woman who plans an elaborate vacation with her boyfriend. When he dumps her, she must find another man who shares his name, in order to make use of the travel preparations she has planned. Enter Brendan Bradley, who has appeared in several web series over the past few years. Bradley plays Josh, who Amy ultimately chooses as her travel companion. Their chemistry in on full display in the film’s trailer, which can...