Biography: I Want My MTV

Transcendental journey back through nostalgic history that pulses through in story and the audience watching. the trying-to succeed in invention, definition of a new form to consume and the value of the audience who would become full of voice and freedom to express...and the freaking STARS!!!!

A truly fascinating journey in the first years of the Music Television. This gave me a very different perspective and helped me connect the dots in my favourite music era. It was thorough and detailed, a lot of speakers both from the board as much as the rock stars themselves. We've got Sting, Doctor Dre and the creators of the idea to tell how MTV lived and needed to change to apply to their audience. The best thing was - how self-aware it is. "I Want My MTV" isn't only the praise of the idea but the learning process and understanding of its slow yet irrepressible demise.

If this chronicle was called "Only how it started, then we gloss over the rest and lie about the end" or "The 80's, then we got tired, lazy and didn't actually finish this story" all would have been fine.

NB: there's nothing about the 90's in here, which is when the major impacts and 50% of all MTV's world impact formation is deployed. And the narration abruptly ends with "then youtube came around and we weren't needed anymore" - a gigantic fabrication since youtube appeared nearly a decade after MTV stopped showing music.

Very good nostalgic look back at MTV. Definitely worth your time