Má Influência: O lado sombrio dos influencers infantis

Bad Influence: The Dark Side of Kidfluencing is a three-part docu-series that centers on Piper Rockelle, a teen YouTuber who gained fame through videos featuring her group, "The Squad," managed by her mother, Tiffany Smith. While their content appeared lighthearted, former Squad members alleged there was a much darker side to what was going on. It wasn't my favorite Netflix documentary. Felt like it could have been better. It did bring up the reality that there needs to be better child labor laws for social media kid influencers. Because the one thing I kept saying to myself was, don't these kids go to school?!

I work in influencer marketing, so this was incredibly relevant for me. We have to be careful when we're working with family focused creators because we absolutely want to avoid situations like this where the kids are being manipulated and exploited.

This story goes even further than just financial and emotional exploitation sadly. I hope more stories start coming out about similar situations because I know they're out there, and the more we can do to protect children from this kind of mess the better. It really drops the facade of these kids all having fun and doing it on their own and shows you how manipulated and puppeted they were to make money for the mother. Gross!

It is the story of a girl who became a sensation through social media platforms. It is the journey of Piper, who became a breadwinner for her single mother.

The title of the latest documentary series on Netflix aims to draw society's attention to the grim side of the lives of kid influencers. The doc dated back to 2017, when YouTube was slowly becoming a thing. The birth of a Momager, Tiffany, who created havoc across the internet through her kids and another adolescent, making them a SQAUD.

The three-part deliberately maintained the attention over the creepy life parts where a bunch of growing kids start losing life as they slowly become a money-making machine.

In 2025, when internet celebrities are roaring louder than ever, the series chronicles the early stage of the phenomenon. It talked about that time when the internet was still not cheap and peasants were slowly becoming more accessible.

The case of Piper shot at its peak when other members of the famous SQUAD brought serious allegations against Tiffany.

Three episodes include snippets from the past when children used to live under one roof, while being filmed under different circumstances. The act of kissing, a fake love trope, has been used to reflect the toxic environment these kids grow up. With the intervention that happened back in 2022, things started changing.

When we expose our real life to the world, things start changing. Life starts acting differently, and the comments and reactions received from strangers play a decisive role in life. Making your child a source of income is not a decision that parents should take. By making them as your source of income, you are not jeopardising their childhood or adolescence, but stopping them from finding what they are seeking from life.

"Bad Influence" is a grim 3-part Netflix docuseries about kidfluencers and the awful parents who monetize their childhoods for clicks. It's well-produced, but the whole thing feels exploitative, invasive, and downright icky. I'm grateful we don't have children; I can't imagine raising a kid in an age where everyone has the attention span of a gnat. AND where kids take life advice from someone like Piper Rockelle, who I only know because she did a cursed collab with the witless Katy Perry, who recently rode Bezos' penis rocket into space cosplay with Gayle King (who is now shocked, shocked!, by backlash). This series rightly lays blame on the momagers, the platforms, and the adult enablers, especially the legions of creepy men who follow these minors and collect photos like they're Pokémon cards. I may not be a digital native (I still remember our first VCR), but I do know this: nothing about this influencer economy feels safe, decent, or sane.

This documentary offers a sobering look at the dark side of family content creation on YouTube, highlighting how easily people can become consumed by the pursuit of fame and money. It reveals the alarming greed of certain parents, the disturbing ease with which others look the other way, and the profound, lasting damage inflicted on the children involved. The emotional and psychological toll is both eye-opening and heartbreaking. If you're a parent, aunt, uncle, or have any teens in your life, this is an essential watch. It's also clear that the filmmakers intentionally left out some of the most horrific details-likely to protect the children-which makes what they do show all the more chilling and powerful.