The fashion industry is booming with a strong focus on young consumers. To be 'in', you have to wear the latest fashion. Those who cannot afford it, risk exclusion from a community. Fashion merchant Jørgen Nørgaard talks about the rapid change in fashion. Lennart Råholt talks about his work as a designer. Journalist Hanne Dam attacks the fashion dictatorship. In addition, a range of young people reveal their personal relationship with fashion.