Pets: A Vida Secreta dos Bichos

You know a movie is good when it's over shortly after it began.

Well actually the movie was well over an hour and a half but I was drawn in from beginning to the last second. In fact, even at the last second I did not want the movie to end.

It's a simple story. A cute young dog, Max, finds himself stuck with a new housemate, Duke, a big lug of a dog that their owner brings home and expects they will get along.

Thus begins the saga to get rid of Duke while helping all the cast-aside pets of the world wreak revenge on the humans who left them.

The rest is just cute and includes Snowball the Bunny and lots of animals to include canaries, snakes, lizards and sneaky buzzards. Oh, and a real cute cat that acts….heh, just like a cat.

This is a movie for all ages. It's a movie to watch on a rainy day and a movie to watch over and over. The character voices include:

Louis C.K. ... Max (voice) Eric Stonestreet ... Duke (voice) Kevin Hart ... Snowball (voice) Jenny Slate ... Gidget (voice) Ellie Kemper ... Katie (voice) Albert Brooks ... Tiberius (voice) Lake Bell ... Chloe (voice) Dana Carvey ... Pops (voice) Hannibal Buress ... Buddy (voice) Bobby Moynihan ... Mel (voice)

There is no major moral to the movie except there is a human out there for every pet, there is even a human out there for pets who have lost their owners, which includes Duke.

There's action, laughs, shouts, screams and much fun.

See this movie, please. See it especially if you have pets.

With the animation genre in such a golden age, more and more studios are starting to drop their name into the mix.

The latest one is Illumination Entertainment. After starting really well with Despicable Me, it has seemed to have made OK flicks such as Hop, The Lorax, Despicable Me 2 and Minions.

Now we have what many people are hyping as their best feature since Despicable Me, in the form The Secret Life Of Pets. The marketing has been pretty good and trailer suggests a good time at the cinema.

For me, I was pretty satisfied with what I saw. The first third of the film was its strongest part. It was introducing the characters well, there were some solid laughs and they were setting up the story nicely. However the longer the film went on, the slightly sillier it was getting. It was starting to lose its feet, and the gags were getting a bit too much. Thankfully, it was not that bad at all on the whole. It was still moving a long nicely, the characters were being solidly developed and the story rounded off pretty well. I think it might have peaked too soon and everything else felt inferior.

The voice performances were good. Jenny Slate continues to do well in her voice work and I felt she gave the strongest performance. Kevin Hart played his character really well, and had some nice laughs. Louis C.K. was well cast as the lead and gave us a character you could root for. The rest did their job well. They were not good enough to be memorable, but not bad enough to be negatively criticised.

On the technical side, the animation looked really nice and fitted the tone well. The action was entertaining if not a bit over the top at times. The character designs were strong, and I can see them being sold well as merchandise.

Overall, some of it felt disappointing. But on the whole I had a fairly good time watching this. It is definitely the studio's best film since Despicable Me. But with so many other animation studios delivering much stronger films at the moment, this could be forgotten sooner than you think. This might not do as well in the box office as originally expected. Especially a new Pixar film on the way.

There is also a short before the main film, and it features the studios most famous characters. It was o.k. But nowhere near as strong as Pixar's shorts.

Kids movies continue to swarm into the theaters, and Hollywood's trailer editors have been hard at work baiting us in. With Disney owning the box office this summer, Illumination Entertainment (the creators of Despicable Me) are taking a shot at the box office run. This weekend we got The Secret Life Of Pets, a movie that has been highly anticipated since it's trailer debut from so long ago. It was indeed a very entertaining trailer, but we all know how trailers can be deceptive now don't we? So I have headed into the trenches again to report on the latest film to hit the silver screen.

The GOOD • Cute/Kid Friendly • Funny • Good animation

When you watch, or for many rewatch, the trailers you most likely saw the characters as cute, cuddly animals doing hilarious things. Good news! The trailer is accurate this time and provides the cute factor you expected (including the very scenes you saw in the trailer). All of the characters are adorable, the main ones being bouncy, fluffy, high-spirited animals that will make you want to say Awwwwww. Our design team found a way to maximize all the cute features of an animal and sell it to the families that will lead to merchandising. Even animals you wouldn't think cute (like snakes, gators, and lizards) get the cuddly personifications. Hopefully you have gathered from this, that the design is kid friendly and will have your little ones enamored.

But cute is only the hook, what keeps the interest going in this film? The answer is the comedy of course. The stunts the animals pull are entertaining and the dialogue itself had me chuckling at many of the media references. Voice acting only helps sell the comedy more, especially Kevin Hart and all his high pitched screaming. Your kids though will be the ones to enjoy the comedy the most though, as it is slapstick, simplistic antics with digital pets. Running into walls, making funny faces, or going to the bathroom on the floor are just some of the things you will see that had toddlers chuckling in their seats.

And a small bonus, that really shouldn't be a surprise, is that the animation is good. Illumination Entertainment certainly has their anatomy and physiology down being able to superimpose human qualities while still maintaining there animal qualities. Glad to know that our animation studios are still able to produce great works. If only they could have put that effort into the next few qualities.

THE BAD • The Story • Lack of Uniqueness • Trailers showed you a lot of the movie

With the comedy and animation being the obvious focus, you have to wonder how the story fared in this movie. Unfortunately…it didn't fare that well. Oh it's not that bad at all, but the problem is that it lacks anything memorable or emotionally driving for me. The writers crammed a lot of plots into a short 90 minutes run time, and the resulting production was a very rushed, shallow tale with little development. A split focus resulted in little emotional build-up, and there was no intriguing qualities to keep my attention on any of the cast. And the goal they were trying to achieve was very limited and didn't really set any time limit or urgency to the tale.

To add more fuel to that fire, The Secret Life of Pets wasn't really that unique of a movie. We've had talking pet movies before, where anthropomorphic animals traverse a city or town that often involves a very extreme villain (think Oliver and Company or Homeward Bound). Those tales stick home because they had edge, depth, and moments that stick out in your mind. Not the case with this movie, as again there was no drive to make our pets grow, develop, or even go through much struggle at all. It doesn't have any twists to mix things up either, and therefore leaves little to spoilt. In addition, much of the movie, including a lot of the funny parts, is revealed in the three trailers out and therefore you can save yourself some major bucks by just rewatching all of the trailers. Yeah, I know that is definitely a disappointing factor.

The Verdict

The Secret Life Of Pets is exactly what the trailer promises, fun, entertaining, and wildly adorable. Younger audience members, as well as those very young at heart, are the target group for this movie hands down. It has the laugh factor certainly, and the cast of characters are a motley crew that I certainly enjoyed. However, the story is very simplistic, the lack of emotional suspense, and that much of the movie is told in the trailers make this movie not the most memorable of the summer. I can't say it is worth a trip to the theater in comparison to some of the other kid movies, but it makes for a good family outing.

My scores are:

Animation/Comedy/Family: 7.5-8.0 Movie Overall: 7.0

I start this review by first acknowledging there's nothing wrong with this film from a family-oriented entertainment point of view. It's colorful, it's fun at times, provides a positive message about acceptance and provides a clever enough high concept to keep the kids on their keesters for 80 minutes. As a rudimentary children's film, you certainly can do worse.

The problem with The Secret Lives of Pets stems from its complete inability to marry story, character and concept into a discernible package. As it stands, the film is rushed, bulky and is chalked full of nonsensical choices that cripples any verdant ideas that could have been. It's a first draft; not a final product.

The story begins with a happy Jack Russell Terrier named Max (C.K.) who lives with his owner Katie (Kemper) in a surprisingly roomy Manhattan apartment. Things change drastically and suddenly with the arrival of Duke (Stonestreet) a large, shaggy Newfoundland whose introduced as a "new brother" to Max's chagrin. They, of course don't get along and after a series of confrontations find themselves lost. The first to notice they're missing is a lovestruck Pomeranian named Gidget (Slate) who recruits the rest of Max's friends among others to recover them from the vast streets of New York City.

The rest of Max's friends are barely worth mentioning as they're mostly utilized to push the buttons and pull the levers on some uninspired comedic set-pieces. They're not really useful to the plot, nor do they succeed in being the Toy Story (1995)-inspired resilient and diverse gaggle the movie hopes they are. Part of the reason for this is none of the side characters actually solve any problems. They jet here, they jet there but when faced with any obstacles they just seem to rush it. Gone is the creativity of having Mr. Potato Head fashion a new body out of a tortilla; now we have elderly Basset Hound, Pops (Carvey) hobbling through construction sites with stalwart confidence.

Frankly focusing on the story's tagged-on villains might have paid more dividends. The broad machinations of Snowball (Hart), a bunny with delusions of grandeur are easily the best part of the film, even if they remain painfully underdeveloped. Additionally his "Flushed Pets" group could have complicated Duke's allegiance to his new owner or more easily pegged Max as a fully socialized pet and therefore in need of re-education. Snowball was the best chance the movie had in getting audiences to truly know the characters we're supposed to be rooting for but instead they blew it on prolonged chase sequences and a sausage factory bit that goes absolutely nowhere.

And that gets me to the biggest problem I have with this film; the creators' approach to the high concept itself. The film tries to have its cake and eat it to, portraying characters with innately human characteristics but still clinging to the charming pet-like idiosyncrasies we know and love about our furry friends. For example, Gidget recruits the help of Tiberius (Brooks) a hawk who at first tries to eat her. She barely escapes his talons only to trust him once more because that's just what a peppy little dog would do. Max's friends Mel (Moynihan) and Buddy (Buress) don't even notice Max is gone because, being dogs, they're distracted by butterflies and squirrels. They're certainly not a rag-tag group of lovable rogues, they're a confederacy of dunces, successful only because of the ever changing allegiances of the main antagonist. Oh yeah, I almost forgot to mention Snowball at one point joins forces with Max to save Duke in a climactic sequence so blithely unnatural it renders the friends search and rescue completely moot.

This film is a rushed, characterless, flavorless kids film that just barely stretches its plot over the skeleton of its story structure. As I said before, if all you're looking for is a bland and forgettable family film, you could do worse. Yet provided it's appealing concept, you'd really think the animation studio that made Despicable Me (2010) could do better.

Not a great film, but a very enjoyable one.

Starting with 'The Secret Life of Pets', while much of the story is charming, beautifully paced without feeling rushed and entertaining, it does run out of steam in the final third where it does drag a bit and feels overstretched.

While the lead characters are likable and interesting, there are too many characters, which are not as fleshed out and some of them not in the film enough to make impact, and the film feels over-populated as a result.

And while a vast majority of the film is incredibly entertaining, not all the jokes work in the final third, being not as well-timed and being a bit too obvious and childish.

However, 'The Secret Life of Pets' is beautifully and vibrantly animated, love the rich colours, meticulously rich backgrounds and the well-modelled character designs. The music score is whimsical and lively.

'The Secret Life of Pets' is also very wittily and often hilariously scripted, some of the best lines coming from Snowball, and there are some neat references to 'Grease', 'Saturday Night Fever' and 'Some Like it Hot.' As said, much of the story is charming with enough of the entertainment factor.

Lastly the voice acting is pretty terrific, Kevin Hart, Albert Brooks and Steve Coogan coming off best.

Overall, there is much to enjoy in 'The Secret Life of Pets', though it is more a good film than a great one. 7/10 Bethany Cox