I've worked in the hotel industry for 12 years. Gordon Ramsey doesn't have a clue what he's doing.
He's overly focused on the restaurant, and ignores what actually makes the real money in hotels. The rooms are the money maker, not the food. The food should still be good, but there's a better way to do this. Unless you're catering to the locals for dinner, you're much better just having breakfast and maybe lunch. Or breakfast and dinner.
These hotels need to pay attention to their revenue streams, marketing, revenue management, being on the proper websites, and more. Marketing is about where your position is and to get yourself known. It's about knowing the market, not "I make deals".
Whats the comp set? What are the rates in comparison? Can you feed off the cities nearby?
Each hotel is different. Whats the best model of revenue for the hotel?
REAL hoteliers need to be doing this, not a chef. Running a hotel is very different than running a restaurant.
And frankly, what I just said doesn't even begin to cover the problems I'm seeing with this show. This show is terrible. And frankly embarrassing. There are better shows out there such as Hotel Impossible where the host has 20 years of REAL hotel experience.
Gordon, go back to restaurants. It's what you're good at.
