The series was highly criticized for "showcasing 5 wealthy women as they shop and sunbathe their way around Rio, São Paulo, Paris and St. Tropez while 11.5m Brazilians are living in slums."
Within hours of the show's debut the Twitter hash-tag #MulheresRicas was trending across Brazil.
Even though it got huge promotion from the network, Executives from BAND were really surprised the show was that successful, with huge audience ratings and worldwide repercussion; It got renewed for a second season on January 4, 2012, only 2 days after the first episode aired.
Val Marchiori tried to bring the show back several times but a third season never got off the ground.