Spring

Spring was a major part of the sights and sounds of the Cultural Olympiad Digital Edition. From February through March 2010, Spring was screened on jumbotrons at the five celebration sites that saw 50k+ daily visitors, on the Olympic website with traffic over one billion uniques, in event site shuttle buses carrying 250k daily passengers, for the two million who traveled Air Canada, on 20 screens around the UK to promote London 2012 and, as well, Spring was selected as one of five films to preview of Bell Mobility's Olympic channel.