A história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca A... Ler tudoA história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca Air Jordan.A história da parceria transformadora entre o então desconhecido Michael Jordan e a inexperiente divisão de basquete da Nike, que revolucionou o mundo dos esportes e da cultura com a marca Air Jordan.
- Direção
- Roteirista
- Artistas
- Prêmios
- 5 vitórias e 48 indicações no total
Damian Delano Young
- Michael Jordan
- (as Damian Young)
Resumo
Reviewers say 'Air' is a compelling film about Nike's rise and the Air Jordan brand, focusing on a crucial marketing deal. Themes include branding power, corporate impact on culture, and business innovation. Strong performances by Matt Damon, Viola Davis, and Ben Affleck are highlighted, along with the nostalgic 1980s setting. However, some find the story predictable and pacing uneven. The decision to not show Michael Jordan's face is both praised and criticized. Overall, 'Air' is entertaining and informative.
Avaliações em destaque
I managed to watch this at an early screening and I was pleasantly surprised.
Of course most people know Michael Jordan and how he arguably is the best basketball player of all time and potentially best athlete of all time. But I bet a fair few people don't know the behind the doors story of how the most popular sneaker came into creation. This is where Air comes in.
Right from the very start, the movie brings you along for the journey, engaging at every possible moment instead of just telling it to your face. The script was really well written to achieve this.
The acting was too notch, particularly from Damon and Davis. At times you forget they are portraying real people.
It was surprisingly funny at times and whilst you know the end of the story, the movie still gets you routing for everything to work out.
For me, this is the first Oscar worthy film of the year (primarily for acting and screenplay) but credit should also be given to Afflecks direction. Just like Argo, he's got another directorial hit and his hands.
Of course most people know Michael Jordan and how he arguably is the best basketball player of all time and potentially best athlete of all time. But I bet a fair few people don't know the behind the doors story of how the most popular sneaker came into creation. This is where Air comes in.
Right from the very start, the movie brings you along for the journey, engaging at every possible moment instead of just telling it to your face. The script was really well written to achieve this.
The acting was too notch, particularly from Damon and Davis. At times you forget they are portraying real people.
It was surprisingly funny at times and whilst you know the end of the story, the movie still gets you routing for everything to work out.
For me, this is the first Oscar worthy film of the year (primarily for acting and screenplay) but credit should also be given to Afflecks direction. Just like Argo, he's got another directorial hit and his hands.
Return to form for Mr. Ben Affleck. He managed to get me out to the theater to see a movie about Nike. Not necessarily a shoe guy, however this movie paints the picture as to why people invest in these shoes. The directing was fantastic. Stellar cast. Matt Damon bringing his A Game as always. Chris Tucker just added his magic to this movie. Jason Bateman just being a supporting character was interesting, but his story really added to the stakes of the movie. The pacing was a little off here, and there but the story, and cast really allows this movie to breathe in away you don't worry about the pace like that. Definitely give this flick a chance if you like start up films.
I'm a pretty big fan of films that revolve around the behind-the-scenes drama of professional sports. Films like Air will always grab my attention and become a must-see in my mind. For that reason alone, on top of knowing that Ben Affleck directed it, I had high hopes as well. After seeing it, I'm happy to say that I had a great time at the movies. This supremely written film deserves your attention and here's why.
Decades ago, the company of Nike wasn't worth all that much and not many athletes even wanted to be sponsored by them. Air tells the story of Sonny Vaccaro (Matt Damon), a man who is on the verge of his career ending, when he gets the crazy idea to put the entire good will and fortune of the Nike brand at risk. He risks everything to try and get Michael Jordan to agree to sign with them, thus designing what is widely known now as the Air Jordan shoe. It's a very simple story about a man who knows the potential of something, while everyone around him thinks what he wants to accomplish is impossible. It's an underdog story that's not even directly about an athlete and it's done incredibly well.
The star of this film is easily Alex Convery. You haven't heard of him? Well, until today I hadn't either. He is the screenwriter of this film and the dialogue from start to finish is what took this film from the generic true story category to something that's a must-watch. This is his first screenplay, ever. Yes, a film that I will currently call my favourite of the year so far, was written by a guy who had never written a feature film outside of this one (at least none that got made). Hearing about this just made me ludicrously excited that people still get chances taken on them in Hollywood. Convery wrote a terrific screenplay here and I hope he continues to get work.
Ben Affleck does a great job directing this film, getting fantastic performances out of everyone involved. Matt Damon is committed and it's one of his best performances in years. Jason Bateman's dry humour is all over this movie and I couldn't get enough of it. Viola Davis as Michael Jordan's mother was also great (as always), but who really stood out to me as the MVP was Chris Tucker. He's both funny and hits all the dramatic beats his character required. I haven't seen him in a meaty role like this in a while and I was pleasantly surprised.
Look, I'm not about to sit here and say this is one of the best films of all time or that it's groundbreaking in any way, but Air just ticked all the boxes of enjoyment for me. Well-acted, well-written, well-directed, it's fun to watch and even though you know how the story ends, it's still very engaging. For non-sports fans or people who don't know about sponsorships and how they work in professional sports, I think Air is still a movie for you because it never showcases any actual Basketball (other than on a television) and the inner workings of this company is just interesting in general. Air is now playing in theatres and I think many people will enjoy it. I absolutely recommend this one.
Decades ago, the company of Nike wasn't worth all that much and not many athletes even wanted to be sponsored by them. Air tells the story of Sonny Vaccaro (Matt Damon), a man who is on the verge of his career ending, when he gets the crazy idea to put the entire good will and fortune of the Nike brand at risk. He risks everything to try and get Michael Jordan to agree to sign with them, thus designing what is widely known now as the Air Jordan shoe. It's a very simple story about a man who knows the potential of something, while everyone around him thinks what he wants to accomplish is impossible. It's an underdog story that's not even directly about an athlete and it's done incredibly well.
The star of this film is easily Alex Convery. You haven't heard of him? Well, until today I hadn't either. He is the screenwriter of this film and the dialogue from start to finish is what took this film from the generic true story category to something that's a must-watch. This is his first screenplay, ever. Yes, a film that I will currently call my favourite of the year so far, was written by a guy who had never written a feature film outside of this one (at least none that got made). Hearing about this just made me ludicrously excited that people still get chances taken on them in Hollywood. Convery wrote a terrific screenplay here and I hope he continues to get work.
Ben Affleck does a great job directing this film, getting fantastic performances out of everyone involved. Matt Damon is committed and it's one of his best performances in years. Jason Bateman's dry humour is all over this movie and I couldn't get enough of it. Viola Davis as Michael Jordan's mother was also great (as always), but who really stood out to me as the MVP was Chris Tucker. He's both funny and hits all the dramatic beats his character required. I haven't seen him in a meaty role like this in a while and I was pleasantly surprised.
Look, I'm not about to sit here and say this is one of the best films of all time or that it's groundbreaking in any way, but Air just ticked all the boxes of enjoyment for me. Well-acted, well-written, well-directed, it's fun to watch and even though you know how the story ends, it's still very engaging. For non-sports fans or people who don't know about sponsorships and how they work in professional sports, I think Air is still a movie for you because it never showcases any actual Basketball (other than on a television) and the inner workings of this company is just interesting in general. Air is now playing in theatres and I think many people will enjoy it. I absolutely recommend this one.
Nike are now synonymous with sports and sportswear, and Adidas's great rivals, however it wasn't always that way and this little film explains how they did it.
This film started off as a made for streaming movie, small(ish) in scale and with a decent but not spectacular budget. However the casting of Matt Damon and Ben Affleck (both in front of and behind the camera) really brought it up to another level. Whilst the final result still feels like a glorified TV movie, Damon is excellent as usual and for once Affleck doesn't seem to be punching above his weight as an actor. This is actually a very well made and acted film, although the slight story may not be to everyone's taste.
Viola Davis and Julius Tannon also turn in a good performances as Michael Jordan's devoted parents. There are also solid turns from Chris Tucker (looking a few pounds heavier than the last time I saw him in anything worthwhile) and Jason Bateman amongst others.
It's an interesting subject matter and I enjoyed the soundtrack too (many 80s songs of my youth) although it does have a lot of swearing so may not be appropriate for all. Ben Affleck is a very capable director and this is another good movie from him. If you enjoyed more recent biopic films like 'The Founder' and 'Steve Jobs' then you should enjoy this.
This film started off as a made for streaming movie, small(ish) in scale and with a decent but not spectacular budget. However the casting of Matt Damon and Ben Affleck (both in front of and behind the camera) really brought it up to another level. Whilst the final result still feels like a glorified TV movie, Damon is excellent as usual and for once Affleck doesn't seem to be punching above his weight as an actor. This is actually a very well made and acted film, although the slight story may not be to everyone's taste.
Viola Davis and Julius Tannon also turn in a good performances as Michael Jordan's devoted parents. There are also solid turns from Chris Tucker (looking a few pounds heavier than the last time I saw him in anything worthwhile) and Jason Bateman amongst others.
It's an interesting subject matter and I enjoyed the soundtrack too (many 80s songs of my youth) although it does have a lot of swearing so may not be appropriate for all. Ben Affleck is a very capable director and this is another good movie from him. If you enjoyed more recent biopic films like 'The Founder' and 'Steve Jobs' then you should enjoy this.
After finishing this film, I couldn't shake the idea that there was a better film in there. I'm not 100% sure, having seen it so recently, what would be needed to bring out that better film, but I suspect it may have to do with the choice not only to NOT center Michael jordan, but to have him as an incidental fringe character in the film altogether. It's an interesting choice to include his mother and her perspective, but it still feels like this is a story about the wrong people. Not that all of these people shouldn't have been included in this story, but that the exclusion of Jordan and his perspective leaves a little bit of a hole. All of that said, it was an enjoyable enough watch and if you live through this period of time or have a passion for the shoes now, you'll probably find it interesting. Viola Davis is of course, amazing.
Big Cars, Big Dreams With the 'Air' Cast
Big Cars, Big Dreams With the 'Air' Cast
The Air cast aren't so different from Michael Jordan when it comes to the things they wanted when they first found career success. Find out what Ben Affleck, Matt Damon, and their co-stars picked up when they hit it big.
Você sabia?
- CuriosidadesThough Michael Jordan was not directly involved in the film, Ben Affleck consulted him numerous times to get details on how to accurately portray the story. Jordan's only three requests were that Viola Davis play his mother, and that Howard White and George Raveling be included in the film.
- Erros de gravaçãoThe "Just Do It" slogan didn't come out until 1987. It was created in 1987 by Wieden + Kennedy to accompany Nike's first major television campaign, which included commercials for running, walking, cross-training, basketball and women's fitness.
- Citações
Sonny Vaccaro: A shoe is just a shoe until someone steps into it.
- Cenas durante ou pós-créditosThe end credits are immediately preceded by captions explaining the outcome of much of the actions in the film. They are also accompanied by scenes of Michael Jordan in various activities, including his 2009 Basketball Hall of Fame induction and Medal of Freedom award from President Obama.
- ConexõesFeatured in CBS News Sunday Morning: Episode #45.26 (2023)
- Trilhas sonorasMoney for Nothing
Written by Mark Knopfler and Sting (as Gordon Matthew Sumner)
Performed by Dire Straits
Courtesy of Warner Records
By arrangement with Warner Music Group Film & TV Licensing
Principais escolhas
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- How long is Air?Fornecido pela Alexa
Detalhes
- Data de lançamento
- País de origem
- Idioma
- Também conhecido como
- Air. La historia detrás del logo
- Locações de filme
- Empresas de produção
- Consulte mais créditos da empresa na IMDbPro
Bilheteria
- Orçamento
- US$ 90.000.000 (estimativa)
- Faturamento bruto nos EUA e Canadá
- US$ 52.460.106
- Fim de semana de estreia nos EUA e Canadá
- US$ 14.456.279
- 9 de abr. de 2023
- Faturamento bruto mundial
- US$ 90.060.106
- Tempo de duração
- 1 h 51 min(111 min)
- Cor
- Mixagem de som
- Proporção
- 1.85 : 1
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