Marcado

It seems that a lot of people are threatened by simple truths in this film. Fat people don't want to be told that their food choices are being influenced by advertising. The negative ratings come from the mirror held in front of the faces of the audience, the negativity is a reflection of the shame of being overweight or the reflection of their own brands that they are wearing and the value they put in them.

This is an original film that doesn't fit the current Hollywood blockbuster mold, but rather it requires self-examination of what influences human choices.

There are a lot of word salad reviews on this movie already, no need for another. Go in with no expectations, come out with a cleaner view of the world and start to understand why you're craving your McDonalds/Coke/Idevice.

Check it out and be pleasantly rewarded - unless your own reflection reflects something too unpleasant to accept....

It's several kinds of stories layered on top of each other including love story, spy story, critique of consumer culture, mystery, schizophrenic story, with an ending that is a bit magical realist. Keeps you wondering and guessing throughout. Great characters and story-telling draw you in and you care about them. Definitely worth seeing. I went into this film with no preconceptions other than a sci-fi take on consumer culture. Found the film very enjoyable and well told. Setting the film in post-Soviet Russia with an onslaught of American consumer capitalism was a nice angle to the "genre" of consumerism critique films. Frankly, I don't think the director quite knew what genre of the film it was but that's okay. Was a very fun ride.

...but too painful to watch for me to care. Not because it's a bit B-movie cheap, or has poor VFX, or some of the actors sorta suck, or the overbearing made-for-SyFy movie music, but because it is just terrible.

The main key thing to me is the total lack of reasonable storytelling. Every time something should be getting on with the story, a character stops to explain something about the plot to another character, or a news story explains it for us, or a full on and unashamed voice-over does it!

The movie comes a bit slow but after 10 minutes it delivers its purpose and keeps you watching tensed until the last second !

We really enjoyed the movie and it had for all of us important messages.

Its indeed interesting to know that its done by Russians and not Hollywood. I can't imagine that this story would find a studio there.

I really don't understand all this haters here who don't give it even a 2. There are far more worst movies and this is definitely a good one.

I give 7 for acting, 6 for plot 5 for effects, 8 for the message !

Please, give it a try, its funny and straight !

This is a strange one folks, but just strange enough. On the surface it seems to be railing against the institute of advertising. From just that level, it is a bit flat.

On the level of sci-fi, one can see the suggestion that the brands are alien monsters bent upon domination of earth. We have been bought and sold to feed their needs.

Underneath this though, is a much deeper message - one of our own personal consumerism. In the West we believe that we are free, but this movie, using a surrealistic approach, questions that for us. It's been said that you can get addicted to anything, even your favorite soda. So, what are you addicted to? Where have you, moment by moment, given up your life?

Will you like this movie? Not if you just want to sit back and be entertained. It does have a decent plot, and good acting, as well as decent CGI. What it doesn't have is an easy to swallow, cookie-cutter script.