The September Issue

I saw this documentary at the Galway Film Fleadh. The anticipation was high, and the screening was sold out; I'm happy to report that the audience wasn't disappointed. This doc details the run up to the printing of the titular September issue of American Vogue magazine, which an estimated one in eight American women purchase annually. The documentary style is fast-paced with out being breakneck, with one of the freshest soundtracks I've had the pleasure of hearing on a cinema sound system. (Ladytron, Ratatat, Cinematic Orchestra, Mark Ronson et al.) It focuses on mostly on the upper echelons of Vogue, namely inscrutable ice queen and inspiration for "The Devil Wears Prada", editor Anna Wintour. Creative director Grace Coddington brings some welcome levity during the more "fashion has no mercy, dahling!" moments. If you enjoyed Ugly Betty, The Devil Wears Prada, America's Next Top Model and Project Runway, you already know that this is right up your street; for everybody else it's a fascinating and occasionally funny study of an inordinately influential individual at the apex of a bizarre and enthralling industry, and those that surround her.

I had two great insights into Vogue and the fashion world. The first, and most important insight is that assuming the Vogue target audience is 25-45, the people who make the most important decisions are well above that age. Anna Wintour must be in her mid 50's, similarly or even older, Grace Coddington, Karl Lagerfeld, Jean Paul Gaulthier, Giorgio Armani, Oscar de la Renta, etc, etc. And what was also relevant about this "discovery" as seen in the movie, is that these people are NOT wearing the ridiculous outfits they are foisting on the public through magazines such as Vogue--which sets the fashion dictates of a season. Anna Wintour wore only the most feminine, attractive, figure flattering, AGE-APPROPRIATE outfits throughout the movie---which are damn hard to find in the stores! (unless, perhaps, one is paying top, top dollar for designer prices which may cater to an older crowd) But the fashion designs that are being interpreted for mainstream America is following the latest trends as written and photographed by Vogue. Secondly, this is a movie that attempts to humanize Anna Wintour, and does so simply by showing that she is an obsessive human being, whose obsession is her magazine. She does show some warmth with her daughter, but otherwise she is simply driven and clearly makes no attempt to ease the palpable discomfort of others in her presence. She's not evil, nor bitchy, but she does seems to take some pride her in tabla rosa facial expressions--which clearly raises the anxiety level of those submitting work to her. It wouldn't hurt her professionalism to attempt more empathy, but I guess she doesn't see it that way. Overall, it's a very interesting movie and shows the business side of creating the largest fashion magazine in the world, complete with casual references to using Photoshop to enhance an already beautiful woman, or the promotion of fur in fashion due probably to the large amount of furriers who buy advertising. Great eye candy throughout!

The most interesting thing about this movie was that it wasn't about fashion. The movie was about work and excellence. Vogue wouldn't be a success without the creativity of Grace Coddington and the business acumen of Anna Wintour.

Grace Coddington was a revelation and her ability to tell stories through still images is inspiring.

I long suspected that The Devil Wears Prada was a cruel screed against Anna Wintour. I think in this movie we see a more accurate picture of who she is. While not the warmest person in the world, she comes across as incredibly real and she is good at what she does. That must be respected.

The world of fashion is glamorous, absurd, and nowhere more so than at Vogue magazine, where legendary editor Anna Wintour rules with a famously frosty demeanour. 'The September Issue' follows the creation of Vogue's largest ever issue - which sounds as if it should be interesting, but which actually feels like a lost opportunity. There's no analysis of the finances or logic of fashion; no discussion of Vogue's rivals; or any attempt to debunk the myth of Wintour as ice-queen. Maybe this is because the myth is reality; but there's also a strong sense that director R. J. Cutler hasn't tried very hard, that he had his story before he started and was quite happy to shoot it deferentially. Wintour herself provides few real clues in some unrevealing interviews, and while she is plainly tough, she glides through an affluent world apparently insulated from anyone in whose interests it might be to answer her back, so it's a limited sort of toughness. Certainly Cutler doesn't challenge her; and his film, though watchable, ultimately has very little to say.

R J Cutler's camera follows her into the industry's biggest names, and they positively cower before her or so we are lead to believe, as at the end of the day and sadly its a controlled doc about a dreary woman who sees fashion as a business and has been allowed to have a voice with the power of this magazine , director R J Cutler is a great filmmaker, and I feel that his creation was amazing but after seeing Varon Bonicos's - A Man's Story - an underrated and sadly unknown documentary film about black UK tailor and m men's guru designer Ozwald Boateng , I now retrospectively crave the reality of this woman's world not just her day job, yes its fashion, but who is AW? In my opinion Cutler obviously started shooting with Andre Leon Tally who sold the idea that AW would have a say in the production , she allows the camera in her life and answer's Cutler's questions, but sadly there is nothing of any emotion she never cracks her reserve, while the warm and emotional sidekick Coddington has her talent thwarted at every turn, and quickly becomes the heart of this film. It's like we need a part 2 about AW without the September "Issues" .RR