Arraste-me para o Inferno

People who gave this a very low score don't get Sam Raimi. I found it entertaining and I enjoyed the humour. A homage to classic horror films with a mix of humour and old school special effects.

"Drag Me to Hell" might be the victim of unfair expectations, or just plain incorrect assumptions. This might partially be down to the advertising campaign, which could lead audiences to believing this is purely serious horror, when in fact it is pulp silliness in the vein of the old EC comics, and fully aware of it. Sam Raimi, for whom the childhood experience of reading those pulp tales served as an inspiration for his now-legendary "Evil Dead" movies, and hence gave him his career, has made his most fun and entertaining film since "Army of Darkness", and probably his best since then as well (although I do need to see "A Simple Plan" again) in "Drag Me to Hell", which feels like it could be an adaptation of one of those horror tales.

Hopefully audiences will be expecting something along the lines of "Evil Dead" mixed with its sequels when they go in, or they could leave disappointed. Unless you're scared by old women and supernatural mumbo jumbo, unless you're a superstitious person, "Drag Me to Hell" probably won't be giving you any nightmares. Then again, I'm not scared by anything really. Still, one can't help but feel that this sort of thing (if done seriously) doesn't belong in today's age of rationality and would work only in the 50's, or maybe even then would be too late to really pack a punch.

That's why this is, like the "Evil Dead" movies, a cartoon. It is one cartoony horror set-piece after the other, more often than not with an overt comedic edge, and always, always with its tongue firmly in cheek. The characters are well-realized enough for the movie to be endurable, and well-played too (Justin Long is perfect for the role regardless of how limited his range is and I can't imagine anyone but Lohman playing this particular role), but Raimi doesn't really care about them. He cares more about piling on the pulp gross-outs, resorting here to all sorts of unsavory things (including embalming fluid gushing out of a corpse into Lohman's mouth, one of a multitude of things Raimi takes pleasure in introducing to that particular orifice of Lohman's body), but not much blood at all. It isn't needed either, the PG-13 rating may sound like a limitation but it's hard to imagine this movie with much more gore, although there are a few things that happen off-screen that I would have LOVED to see on-screen, but that might be because I'm a horribly sick person.

Utilizing an active, expressive camera akin to the sort of thing we saw in the "Evil Dead" movies, Raimi stages these ridiculous scenes with gusto and passion. This is not going to terrify many people, but it is absolutely terrific at being what it sets out to be- a live action EC comic. As long as you go in expecting that, you'll probably leave satisfied. I'd like to leave you with the wise words of AV Club critic Scott Tobias: "He wants viewers to jump out of their chairs, to laugh and scream and cheer, and to nudge each other over the transcendent ridiculousness of what they're witnessing. This is junk film-making at its finest."

DRAG ME TO HELL sees Sam Raimi attempting to update his EVIL DEAD formula to the modern era, reinventing it as a teen-friendly comic horror about an unsuspecting bank worker who becomes a victim of a witch's curse. It sounds entertaining, and you'd think it would be easy for a man who once made it his job to bring fresh, energetic horror to our cinema screens.

Sadly, time has passed, and nowadays the formula seems a little stale. Raimi relies far too much on CGI in this movie, so that most of the (frequent) scare scenes are fake-looking and cartoonish; sometimes making this look like a Looney Tunes cartoon done via live action. I'd much have preferred practical effects, because then the film wouldn't have been so cheesy and laughable.

The mood is all over the place, too. The witch's curse storyline has real potential to be interesting, but none of the scare scenes work, mainly because Raimi goes for the gross-out over the genuinely spooky. There's a kind of infantile relish in watching a toothless old crone slobbering over her victim that makes me wonder what exactly he was thinking of. Playing it straight would have worked far better, I think.

The cast is nothing to write home about, with performances ranging from the pantomime (Dileep Rao) to the decent (David Paymer). As the heroine, Alison Lohman tries very hard to convince, although she does fail to elicit much sympathy. The pacing's good, though, and there are plenty of set-pieces and jump-in-your-seat moments, so undemanding horror fans might find themselves entertained regardless. Sometimes, though, Raimi goes too far; take the goat scene: just what on earth was he thinking?

Waiting for another Sam Raimi horror film has been like hoping your numbers come up on the national lottery, long, arduous and ultimately unfruitful. So it be that when one finally comes around, there is a tendency to over praise, over hype, and even be blind to actually how worthy Drag Me To Hell is. Not only in the pantheon of the horror genre, but in the cannon of its supremely talented director.

So it comes to pass that myself, a Raimi fan for sure, decided to let the hoo-hah die down before venturing in to Hell with Alison Lohman and her devilish nemesis. I note now at the current time of writing that the film is rated just over 7.5/10, that's just about right where it deserves to be. It's not new or remotely ingenious, and for sure it's actually finding Raimi on auto-pilot for himself and his fans. But hey! It's still far better than the ream of remakes and blood for bloods sake cash cows that insult the genre faithful on a monthly basis.

Drag Me To Hell is a comedy horror, there's nothing really scary here, it's gross at times, almost disgustingly {delightfully} so, but Raimi is reliant on fun to go hand in hand with a creeper of a story instead of a conventional boo jump bonanza. And it works just fine. The story sees Alison Lohman's Christine Brown upset an old gypsy woman and gets a curse of demonic proportions laid onto her. This set up then lets Raimi pummel Lohman with a number of excellently scripted set pieces, whilst managing to keep a mystery element ticking throughout the story. Some problems do exist, tho, certainly enough to ensure this isn't the masterpiece the desperate for a Raimi horror hoards have labelled it.

Lohman does real well in relation to duality of character, but both she and her on screen beau, Justin Long, just look too young for the roles they are playing, and yes, it's pretty distracting and an itch you can't scratch. The CGI is also duff and affecting the story, particularly during what should have been a ripper of an ending. And crucially there is a familiarity about the whole thing, a feeling that Raimi and his brother Ivan have just made a collage of genre staples.

Still, Drag Me To Hell makes for a real entertaining night in by the fire. Enjoy a director making a film for himself as much as his fans, a sort of roots revisit if you like. But don't expect a genre defining, or genre boosting, picture, because you may be a tad disappointed with the return. 7/10

"Drag Me To Hell" transports to you to the era of 1980's where blood, gore, chills and likes of "Nightmare on Elm Street" / "Evil Dead" spawned in plenty. And yes, for a welcome change "Drag Me To Hell" steers clear from the Japanese horror genre and pans out to be a very much American product.

† Alison Lohman "i can shriek" delivers the right expressions warranted for a horror movie. Anything more would have been potential overdose.

† Justin Long "Keanu Reeves impersonator" is plastic expressions all the way.

† Reggie Lee "corporate pacman" does a good job of munching up everything that comes between him and the success ladder.

† David Paymer "carrot dangler" knows how to make the rabbits dance to his tunes.

† Lorna Raver "the trigger of Lamia curse" ensures to get etched in the memory and haunt you for a very long time.

† Dileep Rao "amateur spiritualist" was okay'ish. It appears his part got hijacked by his Guru.

† Flor de Maria Chahua "avenger in waiting" has a brief but effective role. And so was her assistant.

All in all "Drag Me To Hell" is both tacky and cheesy, but that doesn't stop it from sending shivers down the spine. The screenplay is void of drag moments ensuring the audience get fright doses at regular intervals. Good utilisation of visual effects and the background score alleviate the visual experience. The potholes in writing could have been easily creased out. Not exactly horror-comedy like "Shawn Of The Dead" but it does have well-interlaced comical moments between the chills.

Watchable fare... and yes a few days you potentially might abstain from using the staplers.