Enron: Os Mais Espertos da Sala

How did Enron become the world's largest corporate bankruptcy? A culture of greed, and fraud, coupled with an accounting system ripe for abuse, was part of it. But one also needs to understand the way that markets work (ironically, since Enron claimed to know this better than anyone else). The rise in Enron's share price had all the hallmarks of a classic pyramid scheme, whereby, if you claim to be making enough money, you can get away without proving it, because investors all want in, not out. Meanwhile, Enron bankrolled its regulators with the money it did have to stop them asking about the money it didn't. Finally, when all this was exposed, the firm was worthless, even though there had been at least some successful businesses within it, because, fundamentally, like all businesses, Enron has sold confidence and now this commodity was in very short supply; but Chief Executive Jeff Skilling's claim that "it was a classic run on the bank" is disingenuous to say the least, given that the real money that Enron did (at one time) make was earned through deliberately operating with very low reserves. 'The Smartest Guys in the Room' tells some of the story of Enron's collapse: and it's a compelling tale, although I found the use of background music rather annoying (the story is divided up into titled sections, with each section being the name of a song, which feels rather heavy-handed and obvious). But is gives a good flavour of what went on at Enron, although it doesn't go into the full details of the crooked financial transactions, and (like all the books I have read on the same subject) doesn't manage to answer the killer questions: what were, year-on-year, Enron's real profits and losses? and who knew what, when? Probably, these are impossible questions to answer: the picture that emerges is of a company where the bosses didn't want to know, everybody's job was to keep their superior happy and rich, and if you could do this, they wouldn't ask how you had managed it (or how rich you had made yourself in the process); a happy conspiracy until, eventually and inevitably, the money ran out. And as I said before, the irony is that this company that tried and failed to buck the markets was itself the high priest of market capitalism. If Enron's failure at least induces a dose of scepticism about the self-proclaimed (and invariably loaded) champions of market economics, some good at least will have emerged from what is otherwise a sorry tale.

When Enron was granted permission to use mark-to-market accounting it saw the start of the dramatic increase in its profits and its share price. The method allows a company to claim projected earnings from projects once the deal is signed. With this in place Enron was able to earn money without actually earning money. However this could not go on forever and the company was under pressure to continually come up with new ideas to keep the deals and money flowing. And it did so, to the point where it was widely praised within the business community and by stockholders. However things would eventually catch up with the company and a few years ago the company collapsed in bankruptcy before the arrests began.

Working for an American multinational myself I am always interested and critical of the business model of making more and more money and keeping the stock increasing in value being the only way to survive. So I have watched films like this and like The Corporation with interest and appreciate the way that they sell a complex issue in easy to understand ways. With the Enron film it is all the more interesting because it is a prime example of how it all fell down and how easy it is to con the market – which, regardless of the legality of the accounting method used, is basically what they did! The film tells the story well and it is a tale that never struggles to fascinate. Lesser hands could have fudged the telling but the team here structure it well and use footage from Enron and C-Span to really good effect. In fact I did wonder how much this film cost to make because the vast majority of it is stock footage and a handful of interviews.

Although they lay things out well, the film doesn't manage to avoid nailing its colours to the mast; which is a shame because the story is compelling enough and damning enough to work without resorting to cheap digs, funny footage and so on. Sadly it does use this – not to the point of distraction but just to the point where I wondered if the makers didn't think that the facts would be strong enough to make the audience get the point without the extra bit of hammering. The film also stretches to bring in Bush and his cronies as if they were also to blame; it doesn't labour this point but what little it does is stretched – again it could have done less and allowed the audience to draw its own conclusions.

Overall this is not a perfect documentary because it is a bit biased and based on commentary from subjects all on one side of the fence. However it is well structured and easy to follow, stripping away the feared complexity of the tale and telling it in a fascinating and engaging way. A cautionary tale that I doubt that those that needed to learn from have learnt from. Well worth a look and yet another good documentary making it into cinemas.

...because I can't see what's different from what happened here and what the banks did that caused the global collapse of 2008. Turning hard assets into derivatives and selling them on the market? Knowing that a product is worthless and encouraging its trade anyways? This sounds familiar, it's just Enron traded derivatives on fuels and the banks did it on real estate. Thus I guess there is nothing different here other than the banks committed crimes on such a large scale that all of the criminals wouldn't fit into prisons without us building more, plus all of those campaign contributions! Congress couldn't let THAT dry up! So here we sit with 0% interest rates on our savings until the banks recoup every cent that they lost, so I don't see how this is different from what was threatened in Crete - confiscation of a portion of all depositors' funds to make the banks there whole, except here in the U.S. it is happening slooooowly, so nobody complains of outright theft. But I digress.

Now to the film itself. It takes almost two hours to chart the history of Enron, from the beginning in the mid 80's to its sudden collapse in 2001. There are interviews with everyone involved with the company from accountants to regular employees, and like all Ponzi schemes, people might have had their doubts and suspicions, but nobody wanted to upset the money train especially if they are on that train. And like all Ponzi schemes Enron came to a sudden abrupt end when there was no way to hide the fact that all of the money and the profits were not real.

Also very interesting is the gladiator/macho corporate culture described, largely caused by COO Jeff Skilling waking up one day, realizing he was a nerd, and wanting to throw off that nerd persona. He lost weight, worked out, got Lasik done on his eyes, and began to organize adventure trips for himself and an inner circle of Enron executives, some of which involved actual bodily danger. He instituted an Enron employee ranking system in which employees were ranked from 1-5 and those in the lowest ranks were automatically terminated. It was the Billionaire Boys Club minus the murder and involving a much bigger club.

Of course, now the scandal looks almost quaint compared to what we've been living with since 2008.In 2005, when this film was made, such an implosion by a company that had been named "most innovative company" for six consecutive years by CEOs, 1996-2001, the last year being the year of Enron's collapse, was still quite the spectacle. The irony is that if Enron had collapsed in 2011 instead of 2001, I doubt anybody would have gone to jail. Heck, it might not have even been newsworthy except in Texas! Also, the company might have even received a federal bailout.

The highlight of the film for me - a video "Christmas card" to Ken Lay made by Enron execs in which they do a comedy sketch about "creative accounting" which turns out to be EXACTLY what the company was doing that hid their problems.

I agree with previous posts: "Enron: The Smartest Guys in the Room" is right up there with the biggest horror films of our time. And this one is scarier because it's real.

It's hard to say what boggles the mind most:

the complicity of Arthur Andersen, the banks, and the traders in this elaborate scheme of making a failing company look profitable;

the fact that the executives cashed out their stock at high prices and froze the employees' stock accessibility until it was worth nothing;

the derisive laughter of the traders over the Enron-caused blackouts in California ("let them fall into the ocean - let them use candles);

that Lu Pi, a guy who ran a failing Enron company, left that company with $250 million in his pocket;

or the fact that Ken Lay died before they could convict him of anything. Take your pick, it's all disgusting.

When one of the California power companies called Enron and said there was a fire in the plant, the trader chuckled and said, "Burn, baby, burn."

That sums up Enron's, the banks, the traders', and Arthur Andersen's attitude toward the common man - burn, baby, burn. Let's hope that's what Ken Lay is doing right now.

This is a great documentary even if you don't understand business. The only part I didn't quite get were these dummy corporations that Flatow started up to hide Enron's losses which were then invested in by the banks.

That was a little complicated, but you'd think someone would have realized that the CFO of Enron running companies that were supposedly selling to Enron was a conflict of interest. Funny, no bank picked it up. They won't give you a mortgage, but they'll pay a fortune to a dummy corporation.

Probably my favorite part was the mark to market accounting system employed by Enron and signed off on by Arthur Andersen. I have no understanding of a reliable accounting firm allowing such a thing.

In other words, if I have a book proposal, I can report a profit of, say, $30,000 on the book even though it isn't sold and I haven't seen a dime. And one wonders how they cooked their books. With help, that's how.

When Enron filed for bankruptcy at the end of 2001, it was a shock to most Americans. But as "Enron: The Smartest Guys in the Room" shows, it shouldn't have been. The documentary, narrated by Peter Coyote, traces the energy giant's origins - including CEO Ken Lay's childhood - to its rise as one of the largest corporations in the United States.

What's really interesting is the intricacy of Enron's actions around the world, and how it pulled off all its shenanigans (aided, of course, by Kenny Boy's contributions to George W. Bush's first presidential campaign). Among Enron's more vicious acts was its manipulation of California's electricity in summer, 2001, and how Arnold Schwarzenegger let the company off the hook. Not to mention that Enron's collapse was accompanied by Lay's draining of the employees' retirement.

Enron's downfall - followed over the next year by the implosions of Adelphia, WorldCom and Tyco - just goes to show the dangers of letting corporations run rampant. The whole way through, the documentary manages to be funny, just at the sight of what Enron was doing, abetted by Arthur Andersen.

All in all, I definitely recommend "E:TSGITR".

PS: In "Bowling for Columbine", Michael Moore proposed a TV show called "Corporate Cops" (based on "Cops!"), in which people like Ken Lay would get strip-searched.