Nação Fast Food - Uma Rede de Corrupção

I had the chance to see this film at this year's Cannes Film Festival. Of all the films I saw, this one was the most disappointing, and the most shockingly mediocre. The film jumps around between a few different, barely interconnected stories, yet none of these segments are explored enough to draw the audience in. For example, towards the end of the film, I began to realize that Greg Kinnear had completely disappeared from the movie without a trace. He is not again seen until the ending credits. The film seems to pride itself on continually throwing in more and more familiar faces, yet these actors prove to be more of a distraction than anything else. Patricia Arquette, Ethan Hawke, Avril Lavigne, Bruce Willis, and others all pop up for a brief scene or two, yet for the most part, they fail to leave any lasting impression. At the films end, I left the theater feeling no more enlightened, no more informed, and no more interested in the topics discussed throughout the movie. Richard Linklater is a great director, and he has cast some great actors, but still, Fast Food Nation fails to compel or leave any sort of impact. My guess is that a year from now, most people will have forgotten about this movie entirely.

Apparently, ever since Stephen Gaghan bored everyone senseless with his intertwining storytelling techniques for Syriana (2005), Richard Linklater's latest project, a political satire-drama about the fast food industry and its various potholes, adopts the same strategy to the same sort of effect in Fast Food Nation. Among the protagonists includes Greg Kinnear as Don Henderson, the newly acquired vice-president of fast food mogul "Mickey's". His job requires him to market a new type of burger – "The Big One" to the public. Elsewhere we get to meet a family of Mexicans, among them Wilmer Valderrama and Catalina Sandino Moreno, who venture into America illegally via the nasty, corrupt factory worker Mike (Cannavale), in order to fill his disgusting work stations. Mickey's employee Amber (Johnson) who grows tiresome of flipping burgers and pervy bosses – eventually decides to gather a revolt against the beef-slaughtering industry.

On paper – this could be the most cinematically violent satire one could hope for on the big screen. The fast food nation, for better or worse, is such an easy subject to tackle as the behemoth of an industry's only true worth is to fatten the western world into a huge wave of immovable mammoths. The operation of it is even worse, as KFC's documented treatment of its fowl is appalling, as is McDonald's lack of nutritional awareness. So much bag to swing at, surely an accomplished director such as Richard Linklater couldn't possibly avoid hitting something? Suffice to say Fast Food Nation is absolutely punch-less. It relays common truths to support its depiction, which completely washed over me. There is artificial flavourings in these foods? Apparently immigrants are put to work illegally and unsafe in factories, you say? No kidding. Tell me something new. Shock me. The devouring and slaughter of a cow isn't a plea to boycott fast food – it is vegetarian propaganda. Yes it is nasty viewing, but no more so than the limb-removal in Saw (2004) or the teeth extraction in Park Chan Wook's Oldboy (2003). I knew animals die in the process of food making – it is common knowledge. Vegetarian propaganda belongs in a film like Madagascar (2005) or Finding Nemo (2003) where children ponder the humane nature of eating meat, whilst realising that nature itself is fairly ruthless when it comes to hunger. The fact that the biggest indignation proposed unto the industry by this film is of the amount of animal feces going "undetected" in their products is certainly disconcerting, but underlines the weakness to truly devour this subject. It is edited, directed and written in such a pedestrian manner, that not only is there a lack of insight, there is none of the brio or genuine intrigue that Morgan Spurlock's superbly insightful, and utterly entertaining documentary Super Size Me (2004) garnered. Spurlock uncovered a plethora of grotesque truths about fast food that not only made you think about that kind of diet, but also offered a compelling cinematic experience.

It is after witnessing a film as disappointing as Fast Food Nation, that one appreciates a work like Thank You For Smoking (2006) all the more. Linklater has made a movie not just lacking punch, but spark too. Jason Reitman's film about tobacco lobbyists was a movie with similarly hackneyed message: think for yourself. It preached to its own choir much in the same vein is Linklater is doing here; only with verve, and a sense of humour, that more than made it worth the emission. Fast Food Nation is desperately lacking a humorous edge. There is none of that biting satire from Wag The Dog (1997), none of the cutthroat cynicism of Wall Street (1987) or the fluidity in Linklater's previous release this year A Scanner Darkly (2006). It even lacks the intelligence of Syriana (2005), which was not a particularly accomplished film. Instead what we have is an admittedly well-intentioned film, which lacks the wit, insight and storytelling to make this a worthwhile experience.

Richard Linklater has made a niche for himself with a diverse range of highly original, intelligent and interesting films that are largely dialogue driven. Some are idiosyncratic variations of popular genres like Before Sunrise and Before Sunset. Waking Life was cutting edge and in a genre of its own while School of Rock was a mainstream hit in the teenage comedy genre.

In a sense, Linklater is like Michael Winterbottom. They have very different styles in film-making, but both tackle vastly different projects from one film to the next, creating impressive bodies of work. Any Linklater film is going to be anticipated by fans of his work, and Fast Food Nation does not disappoint.

Based on Eric Schlosser's non-fiction book of the same name, the film is a fictionalisation co-written by Schlosser and Linklater. The structure of the film is unconventional. It is complex, depicting a number of social, economic and human issues with much compassion. Though the characters' paths cross (or come close to it) at different stages, the film is not exactly an ensemble piece. The different stories don't join up in a contrived manner we often see in this genre. Sections are pieced together with a great line up of actors, such as Patricia Arquette, Bruce Willis, Ethan Hawke and Kris Kristofferson, each of whose characters are interesting enough to carry the film alone.

The truth behind the burgers we eat is revealed through Mickey's Burgers Marketing Manager Don Henderson (Greg Kinnear) as he attempts to discover the source of faecal contamination of the burgers. Amber (Ashley Johnson) is the conscience of the film. As she discovers the ethics in producing the burgers she smilingly dispenses to the public, we share in her transformation.

Catalina Sandino Moreno was terrific as the Colombian drug mule in Maria Full of Grace and again shines in this film as the desperate and indignant Mexican illegal worker. Paul Dano's role as a Mickey's worker is small but much more interesting than his performance in the mediocre Little Miss Sunshine. Though the story is American, there's relevance to Australia with the proliferation of fast food chains, the new IR laws, and cheap imported labour.

The film is largely character-driven but be warned that there are some gruesome scenes towards the end – scenes that should and need to be seen. The film is almost a companion piece to Morgan Spurlock's Super Size Me. Whereas Super Size Me was an entertaining documentary, it wasn't as hard-hitting as this fictionalised semi-satirical look behind the scenes. Has anyone else noticed that McDonalds is blitzing us with marketing, just as they did in the lead up to Super Size Me? Fast food companies are afraid of this film, and should be. It is well worth seeing.

This movie is a fast food chain's worst nightmare. The trans fats, chemicals and artificial flavors these corporations pump into their so-called "food" has been slowly killing a generation of children for long enough, and finally someone's come out with a film revealing the inner workings of this dishonest and dangerous industry. The imagery is compelling, with a convincing and talented cast. This is the payback fast food corporations have needed for a long time coming. Hopefully many will see this movie and walk away better educated in order to live a longer, happier, and most importantly, healthier life. Watch out for fast food industry propagandists posing as film critics in order to discredit this film, their future and income very well depends on the ignorance of the general population. (Cigarette corporations anyone?)

I read some of the comments made about this film. It does stay at a very superficial level and leaves the audience a bit "hungry" at the end (but not hungry for meat!). I would have wished for more insights - going deeper into the subject.

I saw some comments about the poor acting and I disagree. I think that all actors had a part and is was nice to bring some stars like Bruce Willis and Ethan Hawke.

I rent the DVD and I watched the special features which contain 3 episodes of "The Meatrix", starring Moopheus. The folks who created this cartoon delivered the same message as "Fast Food Nation" in less than 15 minutes - I learned as much and it was fun! I highly recommend.