A Loja Mágica de Brinquedos

This film is about a magical toy store that can make anything and everything happen.

This film is really magical. Right from the beginning, the amazing toys brings viewers into all the sweet memories of childhood! The vibrant colours and the plentiful magical toys are captivating to say the least. The characters are lively and engaging, particularly Eric (the weird one out) and Henry (the non believer). The plot is innovative, as I could never have imagined a toy store that could throw temper! Apart from the fantasy elements, the emotional subplot is also engaging and touching. It is a great family film. It entertains people of all ages, and it also reminds us to believe in ourselves.

I will admit to being surprised at how many people claimed that this lighthearted tale was a snoozer. If you or your children were bored, how sad for you. While this is not action-packed nor animated, it's filled with subtly delightful moments and a sense of whimsy. Unfortunately these qualities are lost on the those who are so conditioned for immediate gratification and messages that are as subtle as a flying brick. Well, too bad for you.

While far from a cinematic masterpiece, my family and I found this thoroughly enjoyable. Dustin Hoffman is a master at fully inhabiting a character and making you believe that he *is* that person. Portman was less than captivating, strangely, and Bateman was a bit wooden. The performance from Zach Mills was terrific, however. And the store was a place I would have spent a lot of time in as a boy.

And speaking as a husband and father of two, I was not bored at any point during this movie. And I'm a pretty typical red-blooded-sports-fanatic American male. I just haven't lost my ability to enjoy a flight of fantasy every once in a while.

Give this movie a chance if you've got any sense of magic left inside of you.

Oh, and to "luckyunicorn" who took umbrage with the line "You just have to believe in yourself", questioning "Who talks like this?", I would have you know that I say this to my girls all the time. Because it's the truth.

Let's get something straight. This - Mr. Magorium's Wonder Emporium - is my realm. Some guys make movies, but not me. No! I am the one who watches. Upon recently viewing this movie upwards of 250 times in the past month, I can say this is a 100 percent perfect film that will not make you blue, but rather cheer you up even if you are cold and alone. Though I wish I could watch this with my family, I know that is unlikely even if I take full measures. Alright, let's talk about Mr. Edward Magorium. He was a good man and a good toy store owner. He didn't deserve what happened to him. He didn't deserve it at all. But I'd watch him again and tomorrow and the next day and the day after that. When you make it Edward versus Bellini, or Edward versus Molly, Edward loses! Simple as that. This is on Mr. Magorium, not Eric, not Molly. I mean really, what'd you expect me to do? Just simply roll over and not watch this on repeat? That I wouldn't take the time – extreme amounts of time – to watch this myself? Wrong! Think again.

If you don't agree with me, then I'm sorry you feel that way - but know this: If you've already read this far, I won.

Tread lightly, Mr Lambert

Seeing the trailer, I imagined a dreamy, whimsical story where I could lose myself in the lost days of my childhood. Director Zach Helm certainly aspires to create something like that, but it doesn't quite work.

This is undoubtedly a kids' movie. Watching this movie with anything else in mind will ruin it for you. It's simple, with a little moral, but it has some great visuals.

Mr. Magorium's Wonder Emporium is a magical toy store, run by an eccentric old man named Mr. Magorium (Dustin Hoffman). Its manager is Molly Mahoney (Natalie Portman) who was a piano prodigy as a child but is too nervous to take it any further. Eric (Zach Mills) is a lonely kid who has trouble making friends (except for Molly and Mr. Magorium). There's also Henry Weston (aka The Mutant) who is hired to take care of the financial business, but he has no imagination and no sense of fun. These are the central characters in the movie. When Mr. Magorium suddenly says he's leaving and is giving Molly the store, Molly doesn't know what to do.

I think Zach Helm wanted to make a whimsy adventure like "Toys," only better. The effects and visuals work...to a point (the potential for magic in Hot Wheels cars only goes so far). There's a lot of color and feeling, but it all leaves something to be desired.

The acting is not spectacular, but the actors do what is called for. The only actor who really sticks out in my mind is Jason Bateman, who displays a wide range of acting ability.

"Mr. Magorium's Wonder Emporium" is a solid effort, but won't go down in history as a classic family movie.

I took my family to watch this movie, and really enjoyed it! My three year old was captivated throughout the movie as was my 10 year old daughter. I thought Justin Bateman did a great job with his character and the Special effects were top notch. Of course the story was fantastical, but I go to see these movies to escape reality for awhile, and this is a great one to share with the family. I had read some negative reviews prior to seeing the movie, but I decided to see it for myself. After seeing the movie, I feel that some of the previous reviews I read were unfair and in some cases a little mean spirited and thus not really helpful. Lastly, while watching the movie, I noted that many people were laughing and making joyful comments at some of the details they were noticing, and, the audience applauded at the end.