A Loja Mágica de Brinquedos

Seeing the trailer, I imagined a dreamy, whimsical story where I could lose myself in the lost days of my childhood. Director Zach Helm certainly aspires to create something like that, but it doesn't quite work.

This is undoubtedly a kids' movie. Watching this movie with anything else in mind will ruin it for you. It's simple, with a little moral, but it has some great visuals.

Mr. Magorium's Wonder Emporium is a magical toy store, run by an eccentric old man named Mr. Magorium (Dustin Hoffman). Its manager is Molly Mahoney (Natalie Portman) who was a piano prodigy as a child but is too nervous to take it any further. Eric (Zach Mills) is a lonely kid who has trouble making friends (except for Molly and Mr. Magorium). There's also Henry Weston (aka The Mutant) who is hired to take care of the financial business, but he has no imagination and no sense of fun. These are the central characters in the movie. When Mr. Magorium suddenly says he's leaving and is giving Molly the store, Molly doesn't know what to do.

I think Zach Helm wanted to make a whimsy adventure like "Toys," only better. The effects and visuals work...to a point (the potential for magic in Hot Wheels cars only goes so far). There's a lot of color and feeling, but it all leaves something to be desired.

The acting is not spectacular, but the actors do what is called for. The only actor who really sticks out in my mind is Jason Bateman, who displays a wide range of acting ability.

"Mr. Magorium's Wonder Emporium" is a solid effort, but won't go down in history as a classic family movie.

We all really enjoyed Mr Magorium.

It has a wonderful sense of magic about it and very good solid performances from the leads.

Most of all it is the Emporium, the toy store that provides much of the wonder: real care, thought, and a real sense of wonder pervade the set.

The story is lovingly done, and never too schmaltzy.

We came away talking about our favorite bits the kids remembered lots of small details: a sure sign they really did lose themselves in the movies.

Overall I would say one of the better films for kids that doesn't try to be anything other than it is: it reminded me of 1970s Disney, simple, innocent, magic.

I took my family to watch this movie, and really enjoyed it! My three year old was captivated throughout the movie as was my 10 year old daughter. I thought Justin Bateman did a great job with his character and the Special effects were top notch. Of course the story was fantastical, but I go to see these movies to escape reality for awhile, and this is a great one to share with the family. I had read some negative reviews prior to seeing the movie, but I decided to see it for myself. After seeing the movie, I feel that some of the previous reviews I read were unfair and in some cases a little mean spirited and thus not really helpful. Lastly, while watching the movie, I noted that many people were laughing and making joyful comments at some of the details they were noticing, and, the audience applauded at the end.

...then this wonderfully uplifting tale of the power of imagination is extraordinary.

From music to lighting, to set decoration, all of the elements come together in a lighthearted tale that should not be overlooked.

Dustin Hoffman, as Magorium, is a trifle too precious, but this is more than made up for by the spot on casting and performance of Natalie Portman as Molly Mahoney. She brings just the right balance of elfin enthusiasm and borderline adulthood to the crucial role. Zach Mills as Eric,who collects hats, sparkles throughout. Jason Bateman as the "mutant" never overplays his part.

If every life is a performance, this movie is an exceptional reminder of the need to live life with joy and gusto, to play every day, and make the world a brighter place.

Let's get something straight. This - Mr. Magorium's Wonder Emporium - is my realm. Some guys make movies, but not me. No! I am the one who watches. Upon recently viewing this movie upwards of 250 times in the past month, I can say this is a 100 percent perfect film that will not make you blue, but rather cheer you up even if you are cold and alone. Though I wish I could watch this with my family, I know that is unlikely even if I take full measures. Alright, let's talk about Mr. Edward Magorium. He was a good man and a good toy store owner. He didn't deserve what happened to him. He didn't deserve it at all. But I'd watch him again and tomorrow and the next day and the day after that. When you make it Edward versus Bellini, or Edward versus Molly, Edward loses! Simple as that. This is on Mr. Magorium, not Eric, not Molly. I mean really, what'd you expect me to do? Just simply roll over and not watch this on repeat? That I wouldn't take the time – extreme amounts of time – to watch this myself? Wrong! Think again.

If you don't agree with me, then I'm sorry you feel that way - but know this: If you've already read this far, I won.

Tread lightly, Mr Lambert