Efeitos Colaterais

Karly Hert (Katherine Heigl) is hired by the Braden-Andrews to work as pharmaceutical sales representative persuading doctors to prescribe drugs from Braden-Andrews. Karly feels a moral dilemma with her unethical job, but is seduced by the salary, car, bonus and benefits offered by the corporation.

When Karly meets her former rep Zach Danner (Lucian McAfee), they fall in love with each other. Karly gives a schedule of six months to quit her job and she decides to be honest with the physicians. The result increases the market share of Braden-Andrews and Karly is promoted; receives a BMW as an upgrade; and lives a conflictive situation.

When the anti-depressive Vivexx is approved by FDA, Karly finds that there are medical reports showing lever issues hidden by the industry. Karly is nominated by Braden-Adrews to the award Industry Rep of the Year and she needs to take a decision.

"Side Effects" is a low-budget movie about the American pharmaceutical industry that moves billions of dollars per year and occasionally hides side effects of some medicines using unethical doctors that are bribed to prescribe their medicines. Coincidently I saw "Love and Other Drugs" yesterday that has many similar situations.

The plot romantically and ethically speaking gives a good message about the corrupted system. However, it is hard to believe on the story of Karly Hert, a young woman that climbs socially selling her soul to the Devil, and seeks redemption reporting the truth about a new medicine on the day that she reaches the top of her career with dedication.

Both Karly and Zach have consciously worked in the pharmaceutical industry aware of how the system works, and Karly has paid her bills and Zach has raised his savings for his dreams using the industry. Therefore, she is totally disloyal with her employer and her last attitude is a total betrayal. Therefore she was also extremely unethical in her behavior exposing the inside information that she had the way she does. Does the end justify the means? My vote is seven.

Title (Brazil): "Efeitos Colaterais" ("Side Effects")

This film tells an important story in an entertaining and humorous way. There are several ways the film could have been structured, but blending the drama with humor maximized the entertainment value for me. Katherine Heigl plays the role of Karly Hert fabulously and has good chemistry with the other actors. I thought the sub-plots were good, but I would've enjoyed even more drug rep training/selling/boardroom-type scenes.

I laughed out loud and was amazed (appalled?) at the drug industry's tactics at the same time. It's an important topic highlighted in an entertaining film.

The screenplay is beyond clunky and obvious, and sounds as though it were written by a high school freshman. The supporting actors are painfully hammy. The film quality was lacking- out of focus half the time, and it seemed as though it were shot in full screen but being shown wide screen. The concept is there, it's just the execution that kills it all. Katherine Heigel had cute moments, but overall could not overcome the bad material. This is a movie that needed to be made, but should have been made well. The pacing drags, and the "wacky" jokes fall through. Don't waste your money. There are some indies that should never see the light of day, and this is one of them.

A clever film, well scripted with creativity and humor. Actors did a great job, particularly lead actress, Katherine H. Also includes a well meshed soundtrack.

Only critique was in the editing and technical issues:. . . some love scenes seemed uncomfortably long even though there was good chemistry. One or two scenes seemed superfluous and at one point the sound of feet shuffling through leaves was louder than the conversation between the actors.

Side Effects is an important film with a strong message . . . I hope lots of people will get the chance to see it.

Side Effects is a movie that really suffers because of its budget. I think with more money there could have been more done to make this movie better. It basically ends up being an OK movie with a good heart and brain.

The movie plays up the ridiculousness of the American pharmaceutical business and does a good job of it. The story is really alright and I only have minor qualms with the script. The acting (aside from Heigl, who was great aside from her strange tantrum scene) is poor at best and some of the shots had me shaking my head. There seemed to be an inordinate amount of closeup shots of actor's faces in this film. I started realizing about halfway through the film how everything felt like it was zoomed in when it was just one person on screen.

The movie's got a good moral to it and I enjoyed the Madison backdrops, but with a little better funding and maybe some better editing and camera work, it really could have been a better film.

5 out of 10.