On March 13, 2013, cast members Kristen Bell, Jason Dohring, Enrico Colantoni, and Ryan Hansen, and show-runner Rob Thomas appeared in a video posted to the crowd-sourcing website Kickstarter that challenged fans of the television show (which had been cancelled in 2007) to pledge two million dollars to fund (or help fund) a feature film project based on the show. The project broke a Kickstarter record when it made more than one and a third million dollars in about six hours. The entire amount was raised and surpassed in under eleven hours, subsequently Veronica Mars: O Filme (2014) was released.
The network told Rob Thomas in advance that season three was probably going to be the last of the show, so he could have the opportunity to wrap up the series. Thomas got so angry at them that he wrote the season finale as an anti-finale. In retrospect, he has said he doesn't regret it because they could not have made the movie if the show had had a proper ending.
During Season One and Season Two, Logan's (Jason Dohring) cellphone voicemail greeting is a running joke consisting of frequently changing famous inspirational quotes.
The sticker of the black circle with the bananas in the middle on Veronica's (Kristen Bell) locker is the album cover of The Dandy Warhols. The album features the theme song "We Used to Be Friends".
UPN, the network that aired this show, was concerned during early episodes that viewers would confuse Teddy Dunn and Jason Dohring, who play Duncan and Logan, respectively. A color code was created where Dunn wore blues, and Dohring wore earth tones (greens, browns, et cetera). The color code was maintained for the duration of the series.