No Embalo do Amor

Dre and Sidney have grown up friends and matured through their shared love of hip hop music. Now in their late twenties, he is an executive of Millennium Records while she is the editor of XXL. Dre's marriage sparks deep feelings within Sidney, which she battles to control. However changes in both their lives in terms of love and the direction of their relationship with hip hop, brings about choices they both must make.

Before this film had finished production I had spotted on imdb that artists such as Common, Talib Kweli and Mos Def were in this movie and I was looking forward to see it. I saw it today as my wife is a fan of Diggs and must say that I was left feeling slightly underwhelmed. As a romantic comedy it is surprisingly light on both romance and comedy. The tangled web of `do they love each other, don't they love each other' loses steam long before it reaches the end of the film and the prominence of cheating in the story is a turn off. It still sort of works but not as well or as compelling as in other films – the fact that both of the lovers get involved in marriage caused me to be less supportive of them becoming a couple (which is important for a rom-com to get right).

In terms of laughs the film is pretty thin and it only got a few laughs out of me. It is all reasonably amiable but this doesn't make it funny. The best laughs came from minor support characters rather than the main story, which is far too busy talking about hip hop or looking sad over unfulfilled love.

In terms of hip hop, I was expectant after the film opened with talking heads from many famous artists, including several whom I'll buy anything they release. However after this opening the music is only really referred to in a dull voice over by Lathan. The film does make good swipes at modern hip hop (particularly funny and barbed is The Hip Hop Dalmatians) but it is nowhere near at transferring the effect of the music as, say, 8 Mile or Slam were. The soundtrack is really lacking in strong joints and hip hop is only given the stage briefly when Mos Def performs at a show. Strange then that this film claims to be about hip hop as much as it is about romance.

The cast are pretty good even though the material is not quite as good. Diggs is not given good dialogue and his constant hip hop talk doesn't always sound natural when he says it. Lathan is a lot more comfortable and is better, although again, she is held back by a depressingly over-sentimental voice over. The two together do have chemistry and it is a shame that the plot wasn't set up better to use this. Mos Def is the star of this film and it is a shame that he is only given a little screen time. He has the funniest scenes and when he is talking to Kelby about being a rap coach and, later, romancing Francine, he shows real astute comic touches in his performance. Likewise Latifah is good and about a million times better than she was in the woeful Brining Down The house – here the support role suits her.

Overall I felt that his film didn't really succeed at anything it tried but was still watchable and quite enjoyable nonetheless. The romance was too confused by marriages etc to really work well and to get the audience behind it and the comedy never really arrived apart from a perfect performance by Mos Def. The whole hip hop thing meanwhile, could be viewed as under-served or simply a marketing gimmick depending on how cynical you are.

Just watched this movie on DVD. And while I found the hip-hop commentary interesting, the love story seemed to close too to LOVE AND BASKETBALL for comfort. After the cool opening scene (featuring cameos by Doug E. Fresh, Big Daddy Kane and De La Soul) I thought maybe the hop-hip angle would dominate the love story, and for a while it seemed like it would, but the opposite occured. The "friend-becoming-lovers" angles has been done better in other movies (LOVE AND BASKETBALL, WHEN HARRY MET SALLY.., etc.) and it's getting old. Don't get me wrong, the movie's not a total waste. The two leads are great, the supporting cast is good too. So if you don't mind a typical love story you just might want rent this one. Not great, but not bad as the other reviewers states.

I believe Brown Sugar is a movie that should and possibly will always be remembered. I like the movie since it displays the true meaning of hip-hop. Not only that but it shows how true friends may end up getting together. My comment may not sound clear since my mind is all jungled up. Sanaa Lathan and Taye Diggs played excellent roles in the movie along with Queen Latifah, Nicole Ari Parker, Boris Kodjoe, and Mos Def. Another good thing about the movie promotes the Bronx!! Holla!!!!!! That's for the haters who stay hatin' on the BX!

Andre 'Dre' Ellis (Taye Diggs) is tired of selling out as A&R in a hip hop label. His lifelong friend Sidney Shaw (Sanaa Lathan) is more concerned about her career as editor-in-chief of a hip hop magazine. Their platonic relationship is thrown for a loop when he tells her that he's marrying Reese Ellis (Nicole Ari Parker). He tells her that men are looking for Brown Sugar, somebody sweet enough to marry and freaky enough for the bed. She's jealous of Reese and Reese notices. Dre and Reese get married but Reese is not that happy when he quits his job to start his own label. Kelby Dawson (Boris Kodjoe) surprises everybody by proposing to Sid. Sid and Dre discover Reese cheating on him.

This is a good functional romance. Sanaa and Taye Diggs are nice actors for the roles. I like Nicole Ari Parker in her role. The hip hop industry insider stuff has to be taken with a grain of salt even though there are a couple of musician actors. It follows a certain formula and that's perfectly fine. I really like the actors and that keeps my interest.

A delightful film from the beginning to the end. I liked this film for so many reasons. The primary reasons are the following:

1) A creative and deep look at the impact of hip hip as a music and culture on individuals 2) Beautiful chemistry between the characters Sidney and Dre. 3) Mos Def - period 4) Sanaa Lathan - for her essense as an actress in this film, as well as her amazing beauty. 5) Hip Hop Cameos

The start of the film was especially interesting with the old school (and some new) artists explaining their love of hip hop. I've grown so tired of seeing these new rap films with phony actors like Master P, Snoop, and the Roc-A-Fella crew. It was rewarding to see hip hop artists in a film IN THEIR ELEMENT. With that, I'd like to point out that Mos Def has established himself as one of the few rappers who has sucessfully crossed into the film industry without totally insulting the quality of movies (2pac, Will Smith, Ice-T to some degree, and Eve are a few of the better acting ones).

Aside from the hip-hop aspects, the romantic part of the movie worked very well for me. I really enjoyed the up and down relationship of Sidney and Dre. It helps that I love Sanaa Lathan no doubt, but overall it really was an enjoyable romantic comedy in that aspect. Taye Diggs was cast well as Dre, and I thought he showed a good perspective on the being-real v. getting-money battle that so many in the industry go through.

The Cameos were great with everyone from Russell Simmons to good ol' Angie M. up in the New York Studios. Personally surprising to me was seeing one of the assisant basketball coaches at my univeristy appear as a bartender. Questlove, Kool G. Rap, De La Soul all had good comments.

I can't refrain from commenting on Mos Def's character hitting up on Queen Latifah. hahaha, what a great series of scenes. Also cool was the reappearing blue vase (notice that?).

If you haven't seen the film, go out and rent it. Enjoy! 9/10