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I love movies that feature clever scams. The cycle started with "The Sting" where the audience was no longer in the position of observer but was surprised to find that it had also been conned.

David Mamet has often visited the genre with the clever "House of Games", the intriguing "Homicide", the interesting "The Spanish Prisoner", and the very ordinary "Heist". Ridley Scott does it justice with "Matchstick Men", but not everyone can pull it off as the derivative and self-satisfied "Confidence" demonstrates.

"The Prime Gig" is one that gets it right, and it features Vince Vaughan in a role that stands comparison with his Jeremy Grey in "Wedding Crashers".

The movie takes a look inside the world of telemarketing. Our worst fears about the industry are realised when many of the techniques are revealed. The ethics of the sales people in this movie seem flexible at best or as one of the characters says, "The problem with telemarketing is that it is fundamentally evil because it is set up on selling some people some bulls*#t they don't need".

Pendleton 'Penny' Wise (Vince Vaughan) is a hot telephone sales guy. He shares an apartment with his physically handicapped friend, Joel (Rory Cochrane) who he also supports financially. When his current job ends abruptly, Penny gets the chance to work for Kelly Grant (Ed Harris) - a high end operator who is putting together a sales team, a room, to sell shares in a newly discovered gold mine.

Although Penny is not as overawed by Kelly Grant's reputation as his colleagues, he has a slow start. Finally, Penny gets into his stride and outsells everyone on the team, earning a fortune in commission. However, he complicates his life and compromises his relationship with Joel when he falls for Caitlin (Julia Ormond), Kelly Grant's girlfriend. Although Grant seems to accept the situation, we begin to wonder if Penny has dialled the wrong number.

Ed Harris is superb as usual and Julia Ormond is suitably enigmatic as Caitlin, but this is Vince Vaughan's movie. He lives and breathes his role as Penny. He brings his familiar screen persona to the table - the big, reassuring guy, quick with a one-liner who is not easily fazed. He's the one others look to when things go pear-shaped. However, Vince Vaughan has built a nicely rounded portrayal on that familiar character. Penny does have a conscience, and draws the line at ripping off vulnerable old ladies. He is also loyal to his friends - especially Joel.

The movie ends on a slightly ambiguous note. Although Penny thought he had the answers, he learns some lessons about human nature and human greed including his own.

"The Prime Gig" is a movie that seems to have got lost in the shuffle but it's a great little discovery, and is full of surprises; it's definitely one call worth answering.

Telemarketeers...just the sound of it makes some of us cringe because not everyone likes those telemarketers to 'harass' us over the phone over something they want to promote on.

And when moral questions are being raised about what is right and wrong, it has become a grey area. This is where Penny Wise (Vince Vaughn) has to deal with his own conscience.

Scamming people through the phone is what Penny is good at for his job as a telemarketer, and when he was being hired to be part of this million-dollar scam, he was rather being hesitant at first. It's where his conscience starts to collide.

Very interesting and quirky look at telemarketers who scam for the sake of money. Vince Vaughn portrayed it that well.

Guess I will never see those telemarketers the same way again.

This movie was total crap. I am quite embarrassed that there is record of me having rented this film. I'm a really big fan of Vince Vaughn, but a 5 minute scene of him posing is not exactly what I'd call 'entertaining.' The dialogue was very noticeably forced, and I can actually list porn films with a more intriguing plot than "Let's take Boiler Room, strip it of all interesting characters, remove any semblance of a plot, and film THAT." If you're interested in Julia Ormond love scenes, or have some kind of obsession with that odd kid from Empire Records, this film is for you, but otherwise I suggest consuming a large quantity of painkillers before watching this drivel.

As someone who used to work in a telemarketing gig in Las Vegas (two months of my life I would rather forget about), I can tell you that the first half hour of "The Prime Gig" is the most realistic look at telemarketing ever filmed. The look, the feel, the characters and the situations all ring incredibly true.

One of those characters is Penny (Vince Vaughn), the best salesman in this small time operation. He is the typical big fish in the little pool, but the title promises that he will soon achieve the big time. Of course, he does move on to a "prime gig," and this is where the realism of the movie breaks down. But becoming less realistic doesn't mean the movie becomes less engaging. As much as I enjoyed the first 30 minutes, the last hour is pretty powerful itself.

Two things sustain this movie and make well worth watching:

First, the acting. Besides Vaughn the cast includes Ed Harris, Julia Ormond, Wallace Shawn and George Wendt. All are excellent.

Secondly, at the heart of this movie is a morality tale. Director Gregory Mosher has peered into the depths of the American telemarketing industry. He has looked at the small time operations and the prime gigs.

And what he has found is disturbing. He has found a greed that does not care who it hurts. A greed that will rob an elderly woman of her life savings without a second thought. A greed that will rip off employees as easily as customers. The ending of this movie may be predictable, but it is still very powerful.

So while others on this site have bashed this movie, pay them no attention. You will love "The Prime Gig." Trust me! Hey, would I lie to you? Just give me your trust, and I won't let you down!

This is a great movie with a great cast however Vince Vaughn gives perhaps his best dramatic performance to date. Unlike Will Ferrel, Vaughn can do both comedy and drama.

This is a great movie thats shows us the real sleazy and corrupt world of telemarketing. In fact if your a telemarketer watching this film , youll probably be mad since it exposed your corrupt jobs!! lol

Vaughn plays Penny Wise, a small but great telemarketer who knows how to con people into making sales for his cheap company.

Eventually a bigger telemarketing scheme headed by the character of Ed Harris wants to use Penny's "skills" in this area to pull of a Million Dollar scam.

Meanwhile Penny's friend is out of work and relies on him for support.

Penny is caught in a corner, work with this rich white scoundrels to steal millions and sell his soul to the devil , so to speak, or do the right thing?

This a great movie about moral dilemna and what you really do if you really had to put your money where your mouth and live up to your own idealogies.

All the performances are great and the movie, doesn't really tell you what Penny's "final decision" will be until the 10 minutes he "goes along" with the scam and looks like he will do it with the rest of them.

Highly recommended.