3-2-1

3-2-1 occasionally crops up in these list shows broadcast by Channel 4 . It's interesting to see that it's not well regarded thirty years down the line when it was highly popular during its broadcast . The reason for its popularity was probably down to the fact that it contained the most expensive prizes being given away , things like a brand new car or an expensive holiday with the danger of choosing the legendary booby prize dusty bin

What is striking in hindsight is how terminally thick some of the contestants were and it's in these list shows we're treated to a pair of couples who are asked what composer is famous for his water music :

" Oh Handel's water music " replies one couple

" So the composer is ? ... " asks compare Ted Rogers

" Schubert " comes the reply , which is the wrong answer so Rogers hands the question over to the other couple who reply :

" Beethoven "

Having said that not even the likes of Albert Einstien or Stephen Hawkings would be able to decipher the clues on the final part of the show where the winning couple try and figure what the prizes are via a series of riddles . This part of the contest is more of a guessing game best summed up in a spoof sketch on THE RUSS ABBOT SHOW

" We mentioned a garage and what would you keep in a garage ? A bin perhaps ? We also mentioned car keys what would you put car keys in ? A bin perhaps ? Yes you've won the booby prize dusty bin "

More of a guessing game than a contest

I used to watch 3-2-1 on Saturday evenings during the 1980's and it was usually the prime time show on ITV. It was much better that the rubbish that is now shown on Saturday evenings.

Three couples competed against each other and the first to go was at the first round, a quiz. The other two went on for the acts and a member of the act bought back an envelope with a rhyme, along with an object as a clue to what the prize could be. The contestants then had to pick one of these, hoping it would be Dusty Bin as all they would win if that was the last one at the end was a brand new dustbin. The prizes were usually cars or holidays. Every couple also taken home with them a ceramic Dusty Bin.

This show was hosted by the late Ted Rogers and one of his female assistants for a few years was actress Caroline Munro (The Spy Who Loved Me).

I use to enjoy this on a Saturday evening and was a shame it finished.

This was a show that you could win prizes but only if you could work out the riddles. If you picked the right one you won the prize but if you picked the wrong one you won a dustbin or as on the show Dusty Bin. The person who was the host was a man who's claim to fame was doing three, two, one with his fingers very fast and a catch phrase of 'Don't go away now.'

I naturally wasn't a regular watcher of this show but from what I saw of it, it seemed it had a resident group of failed comedians performing a sketch, one of the comedians would go over to the contestants and recite a cryptic poem which made no sense which invariably they failed to understand and they'd then be told by host Ted Rogers that they'd rejected a brand new Austin Metro or a holiday in Jamaica. Like a lot of 1970s and early 1980s TV this show seemed like a load of rubbish and I never understood it.

3-2-1 was the cornerstone of ITV's programming from the late 1970's and throughout the 1980's. Saturday night prime time had been dominated for years by Bruce Forsythe's 'Generation Game', but in 1978, 3-2-1 became the 'New Kid On The Block' sweeping all it's rivals aside.

The show's name was derived from the fact that over the course of the hour long show, three teams, usually made up of middle aged married couples, were slowly, (and I mean painfully slowly), whittled down to just one, who would then be on course to win a prize.

These prizes would range from a new tin dustbin (wrapped in a ribbon that was probably worth more), to a brand new Family car, which was usually either a Ford Fiesta or an Austin Metro.

Host Ted Rodgers's long running gimmick was his dexterous and lightning-fast hand signal which he unleashed every time he dared to utter the shows moniker, whereby he would start with three digits extended, twist his wrist and lower one of the fingers and twist back till only one digit remained.

The shows always started with Ted punching out a few 'funnies' with his now hopelessly out-dated holiday camp style humour before he finally revealed the theme for that particular evening's show at which point they would wheel out the shows mascot named 'Dusty Bin' who was adorned in costume associated with the evenings theme such as Circus theme = Ringmaster costume or Pirate theme = Long John Silver costume. You get the point. The 'loveable' Dusty Bin mascot was in fact a metaphor for the show's oft won booby prize of the new dustbin previously mentioned.

After the 'near-to-death' aged audience had retained their composure after being subjected to Ted's 'hilarious' jokes, Ted would then give overly long introductions to the three teams with which he would usually engage into harmless and indeed humourless banter such as:

Ted: "You Met on a Ferris Wheel?" Mrs A: "Yes I was on the top he was on the bottom" Ted: "Something's Don't Change then do they Ha Ha?" Audience: chuckle, guffaw, giggle, snore.

After the introductions were completed, a general knowledge quiz would ensue with £10 given for each correct answer. The questions were usually word associated for example:

Ted: "I'll give you the first name of a Football Team, and you have to complete it's full title, for instance I say Leyton, you say Orient"

In the 2nd round of the quiz, the prize money for each correct answer was raised, and then followed another round of similar structured questions, albeit a little harder.

After this 2nd round, the team with lowest amount of money was booted off with the money they have won and a ceramic Dusty Bin figurine, (which are now considered valuable collectors items as they are the only items given away on the show that didn't depreciate).

In the next round, the two remaining couples were subjected to arse-clenchingly awful variety acts such as comedians, magicians and singers, all of whom were either wannabies that neverdid or hasbeens that neverwere. However, once in a while the producers would secure an artist will real appeal such as Ken Dodd or Les Dawson who would turn up and give the now arthritic audience their only genuine laugh of the evening.

When each artist had completed their skit, they would return to a podium to the awaiting contestants and host, on which, they would deposit an object then read a MENSA style cryptic riddle about it that when deciphered, would hopefully give some indication of the prize the object represented.

After three objects were on the table, each couple chose an item they wanted to reject hoping it may be the dustbin. Ted would then ask a lengthy general knowledge question and the first couple who 'buzzed in' with the correct answer would go through to the final round, with the losers going home with their quiz money, ceramic Dusty Bin, a consolation prize and of course their fond memories of the evening.

Ted would then go on to reject the winning couple's chosen object by explaining how the cryptic clue was supposed to logically lead the contestants to it's associated prize, though he always seem to make the clue MORE confusing with his absurd explanations.

The final couple would then be subjected to further torture in the form of two more Variety acts, which more often than not, included the dance act 'The Brian Rodgers Connection', between each act a further object on the podium was dispatched. This continued until all the acts had completed their turn, and all but one of the remaining objects had been rejected, with the last remaining object being the prize that the couple will eventually take home.

It's sadistic I know, but I loved seeing the perspiration on the contestant's brows when only two items remained and the bin had yet to be rejected.

3-2-1 was a product of it's time and would not stand up well in today's gazillion channel media world, but back in it's day when we only 3 or later 4 channels to choose from, it was the lesser of all the evils dished out to us on Saturday nights.

I quote Writer Mark Hellinger's opening statement from 'The Roaring Twenties':

"Bitter or sweet, most memories become precious with the passage of time"

I think that the above quote applies to 3-2-1 more than any other TV show of the era, but I wouldn't have missed it for the world.

Nostalgia rules OK. Enjoy.