A Mulher do Supermercado

I really enjoyed this one. It was a lot like Tampopo, the Noodle Western in taking a mundane career and turning it into a Zen-like success. The widow Hanako helps her childhood friend Goro turn his unpleasant store into a bastion of freshness and cleanliness. Hanako's acumen turns the store into real competition for the chain grocery nearby.

Hanako's enthusiasm is never-ending and contagious. Definitely a fun watch.

Just the kind of breezy, relaxed, funny, and even heartwarming film I needed tonight. Supermarket Woman is quite simply about a savvy middle-aged woman helping to revive a struggling supermarket, who are under extra threat by a new, larger store recently opening up nearby.

It's a very low-stakes movie, but you still come to care for the characters and the story. It's just never stressful or feels like it's playing much for drama, which is nice. Tonally, it's just about all comedy, but it never pushes things too far too often to the point where it feels like it's taking place in another reality entirely.

It's terrible to read about what happened to the director - he was apparently killed by the yakuza because of how he featured them in one of his movies. I've liked everything of his I've seen to some extent, but Supermarket Woman might be up there as his best or second best (personally speaking), and it's definitely his most consistently funny and entertaining.

It might help to have worked in a supermarket at some point before watching this, too. There are quite a few moments sprinkled throughout that feel very relatable.

Cute, wholesome fare. A housewife meets a childhood friend with a grocery store on the brink of being run out of business by a giant new rival (think Walmart), and goes to work for him. Naturally, she starts by laying off the employees who are incompetent (of which there are many), and identifies cost-cutting measures across the board, including working the employees who remain harder and paying them less. Hahahaha no, just kidding, she doesn't do that. This is a feel-good movie, with vibes that would make Frank Capra proud. She helps David (actually "honest Goro") stand up to Goliath by focusing on quality, integrity, customer service, and sticking together to resist the big company's strong-arm tactics. Goro is maddeningly incompetent and the rest of the characters are practically cartoons, but Nobuko Miyamoto's charm carries the film. I also liked how the romance didn't go the predictable route, with the scene that ended in laughter. I'm not sure I believe the high average rating this film has, but it's good-natured, family entertainment.

Juzo Itami's penultimate film Supermarket Woman has all the hallmarks of a movie intentionally trying to position itself for cult classic adoration from its quirky premise to the film's comic book-like aesthetic in terms of both its visuals as well as the comiclly clear-cut distinction of good-guys and bad-guys. Above all, Supermarket Woman feels like a film in which its visual motifs were created with the intention of selling real-world merchandise. I'd happily buy t-shirts with the logos of fictional supermarket rivals Honest Mart and Discount Demon.

The noble but failing Honest Mart is struggling against its absurdly evil rival Discount Demon, a supermarket run like a militaristic operation out of Imperial Japan (with their business meetings emitting strong Yakuza vibes). Discount Demon is the Chum Bucket to the Krusty Krab or Mondo Burger to Good Burger, thus it takes the ever-fabulous Nobuko Miyamoto as Hanako Inoue to use her womanly, housewife intuition to reinvigorate Honest Mart. Miyamoto's impeccable comic timing both physical and verbal has a real sense of contagious enthusiasm. Much of the sheer fun within Supermarket Woman comes from the screwball comedy-like antics of Hanako and her co-workers as they try to please customers and right various wrongs, from gathering hoards of shopping carts left in the parking lot to dealing with frustrated Karens on the verge of asking for the manager. Equally as memorable is Miyamoto's wardrobe of bright, contrasting colours. Even when she wears an informal blazer it is accompanied alongside tartan trousers and sneakers, in keeping with a character who never takes herself too seriously.

Just how accurate a reflection is Supermarket Woman of Japanese commerce in the post-bubble 1990s? It is unique to observe a wholly independent supermarket that doesn't trade under a franchise name (something which I've never even seen in my own country). This is emblematic of the world Supermarket Woman inhabits, one which presents Japanese supermarkets like the Wild West with the absence of any legal regulations or government oversight. Discount Demon is determined to eliminate the competition so they can raise prices, while both outlets engage in actions such as repacking food with a new expiry date, mixing meats and passing them off as more expensive cuts and even falsely advertising imported meat as being home-breed Japanese.

The exterior and interior of Honest Mart is a world of unbridled, Americana-inspired artifice with its frequent use of checkered patterns and bright colours (in particular the film's prominent use of pink and red) as well as a general warm and fuzzy atmosphere. To accompany this is the film's soundtrack to consumer capitalism - stereotypically, catchy department store music by composer Toshiyuki Honda. Can any lost media sleuths track down an isolated version of the score? As far as weirdly specific film accolades go, Supermarket Woman is the 2nd best Supermarket-themed film I've ever seen. The top spot goes to oddly enough, another Japanese film, Mikio Naruse's Yearning (1964). Recommend for a slightly more unorthodox double-feature experience.

The long-term husband and wife partnership of Juzo Itami (director) and Nobuko Miyamoto (star) has produced some good to great works. The pair here stick to a formula Itami is clearly comfortable and, as always, does a creditable job of it.

The great Nobuko M reminds me of a Japanese version of Margaret Rutherford. Forcefully and energetically positive in whatever tasks she throws herself into. Here, her character Hanako is invited by a supermarket owner (Tsuga Masahiko, a frequent co-star) to give his shop a makeover, to resist being gobbled up by an aggressive new competitor. As always, there's a large collection of oddballs amongst both the goodies and the baddies. I liked best the wild-eyed owner of the big supermarket - no surprise with this guy's face and gravelly voice to find he's a comedian.

There are many things to praise about this film. It's a straight down the line feelgood film with, despite the emnity and seriousness of the subject in real life, little real violence (though some comic violence) and the assurance of a happy end. With a little less violence and some of the light adult stuff trimmed out, this film could pretty comfortably been made by Disney, even pre-1970s.

The passage of the warm relationship of the two leads is heartwarming. There is a scene where they may or may not get into bed together. One of the characters lifts a shirt and the other comments that they are both well-past their use-by dates. Of course the interplay between the various weird characters is a treasure.

If ever you wondered about the sort of hi-jinks that go on behind the scenes of your local supermarket, this film may well confirm your worst fears ! The only aspect of the story I found hard to take, and this is only a small point, is that the owner could be so ignorant of some of these things.

Warmly recommended.