O Sócio

THE ASSOCIATE ***1/2 Talented, competent executive Whoopi Goldberg decides to handle business her own way by starting her own Investments company after a nasty team player (Tim Daly) steals her job promotion. The story quickly makes us sympathetic disbelievers in Goldberg's success, however, as female discrimination hinders her from getting clients. What she plans on doing is nothing short of unlikely and strangely entertaining: Making up a wholly fictitious male associate and pretend all of her ideas are his. Her bond with Dianne Wiest, an endearing secretary who eventually starts working for her, enriches their characters as Goldberg finesses between managing her coming-of-renown business now that there is a "man" in charge of the whole thing, and dealing with the anti-feminist preferences of the Investments/Marketing business. When the third act is reached, the star actually has to impersonate the man she has made up...which makes for one of the funniest scenes when sexy stock-broker Bebe Neuwirth tries to seduce "him." Lots of fun.

For me, 'The Associate' makes a decent one-time watch. It starts on a promising note with a female black lawyer trying to make it in the man's world. However, at some point as the plot moves, it fails to engage and it's quite clear what will happen in the end. The point 'The Associate' tries to make is that woman can make it on top but it (perhaps unintentionally) presents the men under a negative light. Some of the male characters are presented as stereotypical chauvinists. There are some funny moments that bring a few chuckles but not much that would make one laugh out loud. The best scenes are the ones with Wiest and Goldberg together. Wiest is adorable as the sweet and smart Dugan and Goldberg is adequate as Ayres. However, Goldberg has played several such roles and done numerous similar movies before and even though she's very versatile, she hardly presents anything new in 'The Associate'. I would like to see more of her and Wiest in better movies.

Don't usually like Whoopie starrers, but she really does herself proud in this funny but sadly true account of discrimination against women in the business world (and others - academic, entertainment, etc.). Amusing and clever film, but you have to be a working woman to really appreciate its truth and poetic justice.

I always enjoy Whoopi Goldberg in films, and the 1996 film "The Associate" is no exception. Based on a French film, it's the story of a Laurel Ayres (Goldberg) who is having trouble "making it" in a man's world, though she's smarter than all of them. After being manipulated and beaten out of a promotion at her old job by slick Frank (Tim Daly), Laurel starts her own company and quickly goes nowhere. She gets some help from an assistant at the old firm, Sally (Diane Wiest) and ultimately decides to make up a male associate, Robert Cutty. It works like a charm, and business is flying in the door. However, everyone is most anxious to meet Cutty, and there comes a point when she has to produce him. And when she does, he's obviously been based on Marlon Brando - the older Marlon Brando.

This is an amusing film that could have been hilarious. It does have some great moments, though, and likable characters in Goldberg and Wiest. Other fine performances include those of Daly, Lainie Kazan as a cutting columnist and Eli Wallach as a client.

The other problem I have with the film is that it is sorely dated. It's hard to believe that, while sexism still exists, Laurel would have so much trouble from the old boys' network in 1996. Sure enough, as I suspected, the film on which it is based was done in 1979. Remington Steele, a TV series based on the same premise, was produced in the '80s.

Surely in 1996, a woman of Laurel's obvious talent would have been more appreciated where she worked and could have launched a successful business without a fake male associate. Anne Mulcahy of Xerox and Ho Ching of Temasek Holdings are only two examples of such powerful executives from the 1990s.

Still, it's entertaining and fun, and a reminder that they don't make this kind of comedy anymore.

I gave this movie a 10 not because it's perfect, not because it's the best movie I've seen, but because the way it made me feel when I watched it. I love Whoopi and she does a great job in this movie, as she does on any other movie she made. Her personality just shines. I used to think that "actors" can really learn any role and they can be whoever they were needed to be. But Whoopi fits this role perfectly. I couldn't have thought of a better actress to fit the character.

The movie is funny. The bad guy always gets it and it has a happy ending. Sounds a bit cliché, but isn't that how we all want it to end? This is a perfect screening for the stay-at-home moms or housewives.