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I found Hold On to be fascinatingly inappropriate. The filmmakers obviously wanted to cash in on the British Invasion and the success of the Beatles movies, but they clearly were totally out of touch with the youth culture of the time. They made a movie in 1966 starring one of the most popular groups of the 60s, and everything about the film screams the 50s: the writing, the direction, even the incidental music on the soundtrack. I don't blame Arthur Lubin, who was 65 years old at the time and a veteran of 1940s and 1950s films and 1950s and 1960s TV shows. That's exactly what Hold On reminds me of: a peculiar blend of a 1950s movie and a 1960s TV show. It has the look, the sound, even the feel. The producers should have hired someone who had a better feel for the pop music culture of the 1960s. Imagine the Beatles dropped in the middle of a beach party movie, or a Rock Hudson/Doris Day film. Except, of course, the Beatles could act.

Herman's Hermits is visiting America on a tour and hi-jinx ensues. After the success of the Beatles, I'm sure every British band would aim to follow in their footsteps. Some actually got their films made. For that, Herman's Hermits needs to be congratulated but it does not make them the Beatles. Quite frankly, they falter by the comparison. They don't have as much charisma. They should be the stars in every frame of this movie but they're not. While they're the leads, they aren't really leading. They're being led. They're not the drivers of their own train. The story is all wrong. The guys need to have most of the dialogue and be constantly on screen. If not, then what's the point.

This film is not to be missed, because it is surely a candidate for the worst film of all time. It has the look and feel of the Batman TV series, but is nowhere near as interesting or funny.

The humour is purile at best and the music defies belief. And I like 60's music. After watching this turkey, EVERY modern film looks like Citizen Kane.

If the budget for this film was more than $100, I want to know what they blew it all on.

In its brief vogue of popularity, Herman's Hermits tried to keep the bubblegum popularity of the Beatles after the Beatles and the rest of the culture went psychedelic and counterculture. In that they were successful as long as the vogue for them lasted. Even today lead singer Peter Blair Dennis No one enjoys a lot of popularity on the nostalgia circuit among his aging fans.

Some have said that Hold On! is a ripoff of A Hard Day's Night and it follows that pattern to some degree. Actually it's more like an extended version of a Monkey's television show. And down to today you can still see pop groups still using this model, just look at the Jonas Brothers television series on the Disney Channel.

In a whirlwind tour of the USA, Herman's Hermits becomes the victims of a publicity seeking actress played by Sue Ane Langdon, they get a NASA rocket named for them, and No one gets himself involved with young society girl Shelley Fabares whose mother has bought the Hermits for one of her society charity events. Some of these things don't quite come off as well as the others.

The aging fans of Herman's Hermits will remember Hold On! with nostalgia. What the film does lack is any of the identifiable songs from the boys back in the day. The score is hardly that of A Hard Day's Night or even Help!. But the film is a pleasant enough diversion and I don't think those who watch it are expecting too much.

Somebody, somewhere, in 1966, got the idea to make a movie featuring the English rock-n-roll band Herman's Hermits. That somebody should be interrogated at length. This movie was obviously a crass attempt to cash in on the evolving music phenomena of Merseybeat and its earth-shaking success, "Beatlemania." The curious thing is that the music of Herman's Hermits was certainly unique, then, and remains enjoyable now. Imagine hearing rock-n-roll music that actually has melodic structure, played by young men with no residue of anger or 'angst.' Imagine that.

The plot is tissue paper thin. In fact, it is as if the script was written with invisible ink. The whole "we're gonna get a rocket named after us" theme is just plain ... screwball. It would be nice if the comedic elements in this movie could be called "screwball." But that isn't really what's going on here ....

In 1966 there were no "infomercials" on television. That was a concept dreamed up later, when independent TV stations and then cable networks found that they had time they could sell for these thirty-minute repeatable information commercials. However, "Hold On" seems to double as an extended commercial for the band.

So there's the story of this movie: "Hold On" seems to have been cloned from a "beach blanket bingo" template, being as it is set in California and there's just oodles of opportunities for pretty young things to cavort in the bikini suits of the day. How clever.

Being a fan of the music of the 1960's, I found this 'confection' to be very pleasing, even if overloaded with sugar and syrup.

Merseybeat and the "English invasion" of the 1960s was most assuredly an epochal event in the musical culture of the United States, and what is so strange, is that both the Beatles, the Rolling Stones, the Yardbirds and some other amazingly successful bands of that time began by listening to American music, 'rhythm & blues,' to be specific, and reinterpreted some of the great popular music of that genre into what later came to be called "Blue-eyed Soul." It remains one of the great mysteries of sociology as to why Merseybeat and the English invasion was so perfectly right for American pop culture in those years after the assassination of John F. Kennedy and before the turmoil caused by the Viet Nam conflict. But then, there were many mysteries abounding in the 1960s.

The Hermits never really passed the final examination for inclusion in that august group of English rockers who re-made rock-n-roll music, but they had a strange and distinctive sound. This movie is fun for that reason, and for "eye candy," as in Shelley Fabares.

"Hold On" is cotton candy film making. But the music still rocks ... sweetly and gently ....