John Cassavetes directs his wife Gena Rowlands, his mother Katherine Cassavetes, his brother-in-law David Rowlands, his mother-in-law Lady Rowlands and his children Xan Cassavetes and Zoe R. Cassavetes.
Universal Pictures green-lit the project during the early 1970s in an attempt to replicate the success of Sem Destino (1969).
Reportedly, after the movie had originally launched, the Universal Pictures studio cut a sequence at the start of the picture. This allegedly breached their contract with writer-director John Cassavetes. No video release on either DVD or video-cassette has ever featured the edited out scene.
This is one of 11 movies that John Cassavetes and Gena Rowlands made together. The others are Minha Esperança é Você (1963), Faces (1968), A Fúria dos Intocáveis (1969), Uma Mulher Sob Influência (1974), Pânico na Multidão (1976), Noite de Estréia (1977), Sombras (1958), Glória (1980), Tempestade (1982), and Amantes (1984).
Portions of Assim Falou o Amor (1971) were shot on location in Los Angeles and New York. Pink's Hot Dogs, the first restaurant to which "Moskowitz" takes "Minnie," is a well-known family-owned establishment, which has been in existence in Los Angeles since 1939.