Os Fabricantes do Medo

Not enough can be said about the de-evolution of the packaging of our politicians and expectations of our news media.

The societal rumblings of big brother control and the awareness of the effect and success of Edward Bernays book of blueprints to "guide" the people...Propaganda (1928)...began to surface in the 1950's and then sank as fast as Jimmy Carter's presidency.

This post Mccarthy era movie is gallantry trying to stay on that noble course, but the subject matter is too complex for this type of production to do anything but reduce the rhetoric to a great effort of B-Movie making.

There is so much here just waiting to be exorcised and exposed, and it is exasperating today to understand that this is an embryonic idea that was born of an ideal and died of an apathetic populace that got the government and the media they deserve.

You will find few films filled with as much fulfilled prophecy as this.

I happened on this film by accident one afternoon and was quietly surprised. I am a fan of film noir and thought this film would be along those lines. And it was a bit in that fashion.( "The Killers" starring Burt Lancaster is one of my favorite examples of the film noir genre).

But mostly this movie is centered on Washington D.C. in the late 1950's, and the beginnings of what today is considered lobbying. How the movie reflects our capitol today is almost eerie, with our poll takers and vested interests. Downright prophetic in its nature, I found the correlations between that era and today striking. Witness the beginnings of how you're votes are bought. Disturbing to say the least.

I gave the film a "7" rating, because although the movie is worth a look,it is a bit "dated" and does have some "cheese" in the acting.

The real irony, when viewing this film, is the way it views those who lobby for special interests in Washington (and the "marketing" of candidates, skewing polling data to achieve the desired results whether the sampling or data is fair or not) has become the norm in our own era. Hence, the villain in this film is pretty much doing the same sort of thing a Karl Rove does now, but we've just changed our perspective on it. The film purports a high tone of moral outrage at political practices which completely dominate our own time.

That to me is the most fascinating thing about this film (which is well-made in a clearly B-picture sort of way: not too many sets, a conspicuously minor set of actors except for Dana Andrews--though I agree with others posting here that Mel Torme's performance is a standout--and a certain unadventurousness in the visuals and pacing, despite Tourneur's presence at the helm). By watching the film, we are made aware just how much we've come to accept certain the vast "untruthfulness" or immorality of the way politicians are marketed and elected. It's as though all of the things deplored in this film have completely become "business as usual" in our time, seemingly because the desire to operate this way in politics has survived tenaciously despite the occasional railing against it the way this film does. These days you might hear objections from alternate news sources or fringe publications to this type of deceptive political lobbying and marketing, but other than that it's clearly our daily contemporary political reality being objected to so strenuously 45 years ago in THE FEARMAKERS. While the film unfolds tightly and economically enough, it does suffer from a certain "pat-ness" concerning the plot coincidences concerning the doctor character Andrews meets on the plane at the beginning of the film. That whole subplot unfolds too easily within the overall story, as though the already claustrophobically tiny world of the characters of this movie couldn't possibly expand enough for some randomness or ambiguity between it's small ensemble of characters. Is there no-one in Washington who isn't in some way related to this plot? If memory serves, I don't believe there is ever a line spoken by anyone in this film who is not in some way part of the web of characters involved somehow for or against the unfolding scam, even though we are in cabs, in hotels, in a boarding house, on a plane, and in the city of Washington, throughout.

Still, it's worth the time invested, and presents a curiously brusque performance by Andrews. His character is supposed to be tired and unstable after his ordeal in Korea, and yet it's difficult to know whether the occasionally zombie-like performance of Andrews in this film is entirely intentional. The actor himself seems fatigued and lethargic at times-- is that all for the sake of the character? But there are enough little twists and surprises in this film to hold our interest, and if the film feels at time like an extended episode of the old Perry Mason TV series, that's not necessarily a bad thing if you like that sort of presentation (as I admittedly do).

I'd also agree with others here that this is a film ripe for a remake, although there is no doubt it would be a COMPLETELY different movie, with a completely different moral sense.

Overlooked when first released among the mass of Red Scare pictures, in retrospect, it was ingenious (not to mention prescient) to treat this theme in the form of a corporate thriller. That said, Dick Foran's ruthless villain-in-a-suit is kind of weak (given the title), especially since he is flanked by such stereotypes as burly thug and fidgety geek (effectively played by crooner Mel Torme')!

On the other hand, Tourneur regular Dana Andrews (for whom he had just starred in the occult masterpiece NIGHT OF THE DEMON [1957]) is in good form as the distraught Korean War veteran met with betrayal and hostility when trying to return to his job as an honest pollster. Aiding him is an elderly statesman, a crusading journalist (who actually does very little to further his cause!) and Foran's sweet-natured secretary (who obviously feels, and then falls, for our hero). Though not exactly a noir, the pervading mood of this one is quite similar (in fact, it proved to be the director's last in that style) in view of the double-crosses, the investigation, the beatings and the seediness of some of its settings.

As a sop to the superiority of the American Way (and the integrity of decent folk), the climax takes place beside Washington's famed Lincoln memorial – with Andrews felling Foran via a series of karate chops (perhaps a nod to BAD DAY AT BLACK ROCK [1955]). This, however, rather suggests that the former ultimately benefited from his tenure as a P.O.W. in the hands of the Chinese (incidentally, the film came out a good four years before THE MANCHURIAN CANDIDATE [1962])! Ultimately, therefore, once one gets past the disappointment that this is not going to deliver on the promise of brainwashing episodes displayed in the opening credits, this emerges an above average thriller nevertheless.

The Fearmakers (1958)

"The Fearmakers" has the makings of a classic but also the meat of an "important" movie in its themes, which are complex. As a kind of background is the fact that returning Korean War POW Dana Andrews had been brainwashed and abused by his captors and so had an unstable mind. This theme is handled in a whole slew of movies, including a finely tuned Richard Widmark film "Time Limit" (directed by Karl Malden of all people, in 1957) and of course the now legendary "Manchurian Candidate" (starring Frank Sinatra in 1962). And in this film we have the semi-auteur director Jacques Tourneur pulling it together.

But this is just the start. The larger plot has to do with the burgeoning lobbyist scene in Washington D.C. in the 1950s, and with the growing polling and public relations field with all the implications of social brainwashing. There are insertions of anti-nuclear pacifism and the connection of smoking and "malignancies." And above all there is a naive population implied at every turn. It's as if the movie is a wake up call to the audience, that your elected officials in Washington can't be blindly trusted, that pollsters are not always honest, that the world is an insidious and nasty place even though the Eisenhower 1950s might have you think otherwise.

This is a nice updating of the film noir type, a decade after the classic genre's real peak. Here the returning G.I. has to go alone against a society very different than those in noirs of 1948, and the soldier's Korean War experience was very different from the usual WWII backdrop of earlier films. He turns to a woman for help, and to a reporter, so at least those are clichés we don't mind revisiting, but there is no murder afoot, no detective gumshoeing around, and very little dark and brooding photography.

Why has this fallen so far under the radar? It not only gets a low composite rating on this site, but doesn't even have a Wikipedia entry. My guess is that the movie talks too much. The character Andrews plays is having to explain things in words, either persuading someone to help him or accusing someone he thinks is up to no good. For me this wasn't such a big deal. I didn't expect an action film, and I didn't even expect a riveting film noir. With Tourneur in charge, I just expected something interesting, and it is very very interesting. I think anyone trying to grasp the Korean War experience, or anyone who wants to understand (and not just love) film noir as a "cycle" of films, has to give this a shot.

And Dana Andrews is his usual first rate restrained lovable self, with a decent supporting cast and some very good writing to back him up. The photographer is Sam Leavitt, who did a number classic, visually arresting films from this period: "Man with the Golden Arm," "Defiant Ones," "Cape Fear," "Anatomy of a Murder," etc. You get the idea. And Tourneur might be turning to small production companies for work (this was a one-movie company called Pacemaker), but that doesn't mean the film looks or feels shoddy. Not a bit. It's just the state of the industry in the late 1950s, a low point in many ways. And here's one that slipped through the net.