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The wealthy family saga has always been an audience's favorite:think "giant" (1956) or "written on the wind"(same year) or "home from the hill"(1960,which featured George Peppard too).The genre became essentially a TV show afterwards,the likes of "Dallas" and "Dynasty".Today,it has almost died down.

"The carpetbaggers" is very unlikely story of a tycoon who pushes the others out of his way and whose heart of stone nobody can break.Add the de rigueur childhood trauma -which,as anyone past infancy should know,explains everything!Around him , a bevy of beautiful women :Caroll Baker,as his attractive mother-in-law(!)Martha Hyer as a would be actress,and Elizabeth Ashley as his deceived wife .Alan Ladd plays a movie star down on his luck ,because of the coming of the talkies.It's his swansong and his last scene with Peppard is impressive.So impressive we could do without the implausible mushy epilogue which follows.

George Peppard is extremely good and it's his performance that saves the movie from tediousness.As for Edward Dmytryk,his best works("the Caine mutiny" "the young lions") were behind him and what came next would be disastrous(notably the western "Shalako" with Brigitte Bardot and Sean Connery)

Like Charles Foster Kane, Jonas Cord is far more dashing and virile than the fellow this film carefully avoids claiming he was actually based on.

Harold Robbins' trashy 1961 bestseller cashing in on the late fifties fascination with the Roaring Twenties erupted into this Technicolor nonsense with a once in a lifetime cast (it was the debut of Elizabeth Ashley and the posthumous swansong of Alan Ladd). George Peppard is a much more rugged adventurer than the man it's not based on (who's actual story just continued to get weirder and weirder for another ten years after this version abruptly ends).

When a film is based on a Harold Robbin's novel, it's pretty clear that the story isn't going to be about Amish furniture building or love among the hollyhocks. His brand of fiction is usually racy, tawdry and more than a little tasteless, yet readers lap it up, page after page, book after book and moviegoers have lapped at several films based on his work. Unfortunately, since it was 1964, not all the dirt hits the screen this time around. Peppard is the ne'er do well son of a chemical company president who, when his father drops dead in mid tongue-lashing, proceeds to boss everyone around and acquire, acquire, acquire! He doesn't just accumulate businesses and wealth, he also likes to collect women, starting with his own step-mother (Baker) a girl he dated prior to her defection to his father. He marries a sassy young flapper (Ashley), but soon enough is neglecting her, turning her into a clinging nag. He becomes involved in the aeronautics industry and the movie business as well, all the time burning out the men and women around him who do most of the dirty work. Eventually, it takes a wake up call or two to make him see what he's become, but it may be too late for him to change. Peppard gives a very one-note performance. He is great at the forceful, demanding and cold-hearted aspects of the character, but offers no warmth or buried kindness that can allow the audience to care what happens to him. (As the film progresses, he is outfitted with ridiculously made up eyebrows that give him an extra-fiendish look!) Ashley is extremely attractive in a variety of Edith Head concoctions and is the epitome of patience as she lives through Peppard's humiliations. Baker also looks smashing in a wide array of Head's silk robes and slinky evening dresses. Both women have incredibly distinct voices and deliver quite a few amusing and/or suggestive lines of dialogue in their own special way. Several solid and professional actors give decent portrayals as well. Erickson is appropriately tough and overbearing as Peppard's father, Ayres is low-key, but effective, as Peppard's put-upon attorney and Cummings is deliciously slick and sneaky as an opportunistic talent agent. Other good work comes from Ladd as a friendly father figure with a past, Balsam as a cocky studio head, Hyer as a hooker-turned-movie star and Totter as a kindly prostitute. The whole film is lavishly appointed, beautifully scored and full of eye-popping sets, costumes, cars and furnishings. What's ostensibly bad about the film (the tacky storyline, the tart, suggestive dialogue, the unbelievability of the situations) now makes it that much better for an audience that delights in flashy, showy Hollywood cheese. If it had been made only a couple of years later, it could have really been a whopping piece of sexploitation. As it stands, it's more of a tease than anything, but it holds definite rewards for those in the mood. Ladd (who clearly shows the ravages of drink and drugs in this film) would be dead of an overdose within a year. Ashley (who later married Peppard in real life) soon gave up her promising start for about 5 years and never really regained her momentum entirely.

Based on the best seller by Harold Robbins, this tale of ruthless tycoon Jonas Cord Jr. is no doubt the apparent life story of Howard Hughes. Though the raunchy sexual escapades in the novel have been all but dropped, this was considered very adult and daring at the time of its initial release in 1964. George Peppard plays Jonas Cord Jr. In the first opening scenes, we're treated to a young carefree Jonas with little on his mind except sex and thrills. This soon changes when his father dies of a sudden heart attack and leaves Jr. his vast holdings. Jonas takes dad's ample assets and sets his sights on multiplying everything in as quickly and as calculatingly a manner as possible. He also thinks nothing of toying with his late father's sexy young widow, Rina played by Carroll Baker. He buys her out and sends her packing. Alan Ladd is longtime mentor & friend Nevada who watches these shenanigans from the sidelines and cleans up the mess. Elizabeth Ashley is wonderful as Monica, whom Jonas marries, only to neglect when he tires of her desire to become a mother. Robert Cummings is very effective as a slimy agent, and the always outstanding Martin Balsam is equally as good as a Harry Cohn like studio head. Martha Hyer, who usually plays cool well bred blondes, is surprisingly convincing as call girl Jennie Denton. Small parts are very well played by Leif Erickson, Audrey Totter, and Lew Ayres. Great musical score by Elmer Bernstein, and terrific photography by Joseph MacDonald. This movie is like having a television mini series rolled into a 2& half hour movie.

Harold Robbins' potboiler comes to the screen, trying to be something it isn't. Main character Jonas Cord is supposedly based on Howard Hughes, but George Peppard doesn't really convince in this role. Perhaps you need more than just good looks to be a trash fiction hero. Alan Ladd, in his final role, plays Nevada Smith, older friend of Cord and washed-up movie star – the role was played by Steve McQueen in a later film – and is okay, but again, somehow not quite right. Carroll 'Baby Doll' Baker is Cord's predatory step-mother; Elizabeth Ashley, Leif Erickson, Robert Cummings, Lew Ayres, Audrey Totter and Martha Hyer also contribute.

Perhaps the problem with 'The Carpetbaggers' is that it is never in danger of progressing beyond a simmer and the film really needs more to do the novel justice. This aside, it is fairly enjoyable as a time-filler and has moments enough not to completely disappoint: it also pointed the way for the glossy US soap operas of the 1970s and 1980s.