Volta Meu Amor

In New York, Madison Avenue is the center of advertising world and like in a beehive, divided in workers and drones. Carol Templeton (Doris Day) is a professional that has just arrived from Omaha, Nebraska, to work in the Bracket, McGalpin & Gaines Advertising expecting to be a winner through hard work. The unethical Jerry Webster (Rock Hudson) works in the Ramsey & Son and entertains his clients with sexy women, bribe and booze to ensure contracts for his agency.

When the Southern J. Paxton Miller (Jack Oakie) comes to New York to close the contract of the Cera Miller account, Carol prepares a presentation to the old man. However, Jerry wins the account bringing Miller to a nightclub with strippers, booze and a party later in his penthouse with the strippers led by Rebel Davis (Edie Adams).

Carol is upset and goes to the advertising council to throw Jerry out of the advertising business. However, Jerry lures Rebel, who is going to testify against him, offering the position of VIP girl in TV commercials for the new product VIP. Then he asks the team to not broadcast but only file the footages since VIP that does not exist. However, the insecure Peter 'Pete' Ramsey (Tony Randall), who has inherited the Ramsey & Son, orders a massive advertising campaign broadcasting the commercials to show himself off to his employees. In order to save his job and the agency, Jerry hires Doctor Linus Tyler (Jack Kruschen), who is a lonely man, to develop VIP.

Meanwhile, Carol decides to take the VIP account for her agency and she visits Dr. Tyler. However, she meets Jerry instead and believes that he is the famous scientist awarded with the Nobel Prize. Now Carol wants to convince Dr. Tyler to come to her agency and the cynical Jerry uses the situation to seduce Carol.

"Lover Come Back" is really a delightful and witty romantic comedy, with a funny story and a great screenplay that was awarded with the 1962 Oscar. Tony Randall is hilarious and his insecure character is among the funniest I have ever seen. Rock Hudson and Doris Day are excellent, showing magnificent chemistry. The two guys that stumble with Jerry Webster everywhere are also very funny. My only remark is to the disappointing rushed ending that gives the sensation that something is missing and makes Carol Templeton a stereotype of the women in the 50's and 60's. My vote is eight.

Title (Brazil): "Volta Meu Amor" ("Come Back My Love")

I love this movie. It's one of the wittiest and funniest comedies I've ever seen, and I can watch it over and over again without getting tired. I like "old" movies, but most comedies of the 50's and 60's contain some scenes where I can't help feeling a bit embarrassed because they are so old fashioned and can't be understood or laughed at 50 years later. But this movie is still perfect, although the mentalities have changed so much. The actors (Day, Hudson and Randall) are wonderful and there are not many pictures that catch the 60's better: the furniture, the clothes... And besides, is there an actor (or man) nowadays who has so much sex-appeal as Rock Hudson without looking as if he was 15 or without having many muscles and no brain? I love the song "Lover Come Back" and the opening credits too. If you like romantic comedies with wit, spirit and great actors, watch this one!

In New York's Fifth Avenue 'hive' of advertising agencies, the executives are either 'workers' or 'drones'. The former are industrious and diligent (and female), and the latter (the men) get by on wining and dining their clients. Carol Templeton is very much a worker, and she resents losing an account to Jerry Webster, the drone of all drones. One of Jerry's schemes (should that be 'scams'?) is the invention of "Vip", a non-existent commodity. He markets the new product so successfully that Vip becomes an overnight sensation. Throw in a severe case of mistaken identity, a nutty professor and a bungled seduction, and you have all the ingredients for a pleasant and well-constructed romantic comedy.

This was the second of the three Day-Hudson movies, and probably the best. Tony Randall is consistently funny as Peter Ramsey, the ineffectual company boss. Day does the humour very well, even if the main part of her duties is to pull a series of exasperated faces. There's a good split-screen graphic and a funny moose joke. Rock's woollen suit is amusing, and I liked the witty conclusion to the aquarium scene. Just one thought - why is Doris's hair so resiliently bouffant immediately after she steps out of the sea?

Everybody knows now that Rock Hudson was gay, but it goes without saying that this was far from universally acknowledged back in 1961. Is it my imagination, or does the film contain a vein of subtle "Rock-is-one-of-those" drollery? He makes a tongue in cheek speech to Doris, telling her that he can never be a real man to her. When the effeminate co-worker informs Doris that he has a lilac carpet in his apartment, she does a highly significant double-take. Rock keeps saying things like "I am not undersexed!" He tells Doris that he's taking her in - is he doing the same to the movie audience?

Finally, given that no lovers part, and indeed there ARE no lovers in the entire film, one wonders about the choice of title ...

Classic Day/Hudson sex comedy, with the two playing battling ad execs. This one is very funny and well paced, with the usual battles and confusion between Day's gullible virgin and Hudson's charming cad.

What struck me most about this movie was exactly what an awful, awful person Hudson plays. An interesting aspect of movies of this time is how many of them feature male characters who have no morals or scruples, but even by the standards of the time Jerry Webster seems particularly odious. And for me this is what makes this movie 7-star instead of 8-star. Because the movie insists that you have some sympathy for his character. If he were not played by a charming handsome guy no one would have sympathy for him. He deserves a horse-whipping. He doesn't get one, alas, but the movie is quite funny.

Even though it seems like Doris Day and Rock Hudson made as many films as Tracy and Hepburn, they actually made just three for Universal between 1959 and 1964. The trio of films Day and Hudson made hardly reflects pinnacles in cinema history, but they show what deft writing, nimble direction and expert farceurs can do to make these soufflé-light romantic comedies thoroughly enjoyable. As my favorite of the three, this frenetic 1961 farce evolves from a familiar act of deception initiated by Hudson's character, at which point it becomes a series of humiliations and comeuppances for both principals before the inevitable happy ending.

Directed by Delbert Mann and written by Stanley Shapiro and Paul Henning, the movie works the exact same plot devices as 1959's "Pillow Talk", even the split-screen confrontations, but converts the pair into highly competitive advertising account executives at separate agencies. This time, Day is even more priggish as Carol Templeton, who loathes Hudson's Jerry Webster, as he manages to steal accounts under her and everybody else's nose by holding wild parties for the prospective clients. In an effort to pacify an ambitious model who wants to become a TV star, he shoots her in commercials for VIP, a product that doesn't exist.

Through the incompetence of his nominal boss Pete Ramsey, the commercials hit the airwaves, which force Jerry to recruit reclusive scientist Linus Tyler to invent a product for VIP. In her effort to steal the VIP account from Jerry, Carol mistakes Jerry for Linus, and the rest becomes inevitable. Since Shapiro also co-wrote "Pillow Talk", this one gets even more far-fetched, but its lightning-quick pace, plethora of sexual double-entendres, constant tweaking of Madison Avenue ad agencies and a wildly improbable ending make it a funnier movie. Both Day and Hudson show themselves to be expert at this type of formulaic romantic comedy, and perennial third-wheel Tony Randall plays Ramsey with his trademark boastful befuddlement. The 2004 DVD contains only the original theatrical trailer as an extra.