Ambição de Mulher

This title at first sounded as though it might be a musical or at least a light comedy. But no, it's a quite potent drama, well scripted and engagingly played by a strong cast.

Susan Hayward offers a staunch heroine, torn between strata extremes of the fashion industry, anchored by two men--both of whom have romantic leanings toward her.

George Sanders is seen as the higher up of the two, and he's ideally cast. Few could bring off the cad type as well, and he plays it to the hilt here, as though relishing every moment.

The other suitor character showcases the dramatic ability of Dan Dailey, noted for lighter fare. Dailey is quite convincing as Hayward's other love interest.

That dependable character actor, Sam Jaffe, is just fine as Hayward's "conscious" and bridge between her callous ambition and fundamental simplicity.

Not available on vhs or dvd, this film is occasionally shown on cable or satellite networks.

Hard to see anyone but the forceful Susan Hayward in the role of the lovely, but willful Harriet Boyd. Usually, it's men who get the blind ambition part. Not here. Instead, it's a woman dress designer in pursuit of riches and fame. Trouble is she's willing to sacrifice her two partners (Dailey and Jaffe) in the process. It's they, however, who help get her started by partnering-up in a little dress-making company. She's doubtless got talent as a designer, but they all work hard to get things off the ground. Now, however, she's willing to dump them and their business so she can join up with the king of the industry, the super-slick JF Noble (Sanders), and the big- time. Poor Teddy, he fell for her during their time together and thought it was mutual. Now, however, she's ready to transfer her affections as well as her talent. So how will all this turn out.

It's a sometimes gritty screenplay from the blacklisted Abe Polonsky, Force of Evil (1948). I suspect he was thinking expose of big business and did the best he could for the time (1951). And catch that Hollywood ending which I suspect he and director Gordon finessed as best they could. Anyway, Hayward's fine in a basically unsympathetic role. Ditto Dailey as the sympathetic Ted, while movie vet Jaffee gets to be the reliable voice of reason, along with Marvin Kaplan as comedy relief. The film really benefits from the behind-the-scenes look at what some call the rag business. I especially like Ted's brief glad-handing sales tour of the South where he works up a smiling sweat.

All in all, the 90-minutes is an entertaining character study and look inside a major industry, one that I suspect is still relevant.

I should note that I haven't read the book on which Michael Gordon's "I Can Get It for You Wholesale" is based, or seen the stage adaptation. This look at the high-pressure world of designing clothes casts Susan Hayward as a dress designer not about to let anything stand in her way. A possible snag arises in the form of some men with whom she's been in relationships.

Undeniably, a lot of the material is dated. I guess that's bound to happen with any movie released way back when. It's not even really a good movie or a bad one; it simply it what it is. A time capsule, if you will. Worth seeing as a look at how things were back then. The rest of the cast includes Dan Dailey, Sam Jaffe, George Sanders and Marvin Kaplan (apparently best known for "Alice", but I mainly know him as a garage owner in "It's a Mad, Mad, Mad, Mad World").

PS: Michael Gordon was the grandfather of Joseph Gordon-Levitt. Also, Eda Reiss Marin (Ms. Marks) played the babysitter in "Don't Tell Mom the Babysitter's Dead", and also appeared in "Ghostbusters" as Louis's neighbor who opens her door and briefly sees the monster.

Jerome Weidman's novel is the basis for the film of the same name. This film was a curiosity piece. Shown on a cable channel, it proved to be worth a look because of the general good adaptation of the book and the direction of Michael Gordon.

The movie takes a look at the "rag trade", or garment industry of New York in the fifties. We are presented with a trio of ambitious people who want to make it on their own. There's Harriet Boyd, the show room model who has had it and wants to show her talents as a designer. Harriet and Cooper, the man in charge of the production need a great salesman who knows how to sell the affordable dress line to the big department stores, so they entice Teddy Sherman to join their team.

Things go smoothly, but Harriet is a woman with a vision that would be her worst enemy. Harriet Boyd feels flattered by Mr. Noble, a man who is influential in what women of a certain status would like to buy, and decides to start an expensive line, neglecting the orders placed with the firm. All this backfires when Teddy finds out the deception and wants out. In the end, Harriet sees the light and what Noble has been trying to do with her and goes back to the partners she left behind and Teddy, who is obviously much in love with her.

The film offers glimpses of what 7th Avenue looked like in that era and what goes on behind the production of the fashions that America wore before that industry was exported overseas by the same people that created it. The "Made in USA" label was soon a thing of the past as this industry is not the shadow of what it was.

Susan Hayward's portrayal of the ambitious Harriet is what makes this movie worth seeing. George Sanders is perfect as Noble, the man who recognizes Harriet's talents and wants her to come work for him. Dan Dailey is also excellent as the salesman with a lot of flair. Sam Jaffe is Cooper, the decent man who gambles all his savings in the business he knows well.

The film will not disappoint, as it keeps the viewer interested at all times.

During much of her career, Susan Hayward played dames...hard-bitten, conniving and power-hungry dames. Because of this, her role in "I Can Get It For You Wholesale" is very familiar. Once again, she's playing a tough woman who is as tough a man as anyone in the film. The only real question is how many folks she'll need to talk on along her path to the top in the fashion designer business.

Her partner near the beginning of the film is played by Dan Dailey. Dailey's character is tough but soon wants no part of the sexless and determined Hayward. It doesn't matter anyway, as he's 'small potatoes' and soon sets her sights on a bigger fish (George Sanders).

Overall, this is an enjoyable soap opera-like film--the sort of glossy trash at which Ms. Hayward excelled. It's not particularly deep nor groundbreaking but it is enjoyable in a sleazy sort of way.