Mulheres, Sempre Mulheres

One of the final RKO radio films produced in the last leap of faith in 1956. THE FIRST TRAVELING SALESLADY is a very enjoyable light comedy. What sets it apart from TV shows like PETTICOAT JUNCTION or films like OKLAHOMA both of which it strongly resembles is the A studio production values which allow the film to take on a lavish western look more akin to CALAMITY JANE. It is a jalopy western set in the horseless carriage days of 1899. Ginger Rogers was 43 and Carol Channing was 35 in production and given the mature age of both and the feminist slant of the story, it makes for a liberating tone for a film of the mid 50s. It is well worth looking at the last 20 films made at the RKO studio in this period by RKO TELERADIO PRODUCTIONS who revived the label after Howard Hughes trashed it. All 1955-58 RKO films are very well made, above the prior years of Hughes. TRAVELING SALESLADY is beautiful to see and has visuals cluttered with style and color. I thought it quite lavish in some scenes with overstuffed furniture and antiques that must have helped see unloved props get a final airing. In widescreen and technicolor it must have resembled GIGI or THE MERRY WIDOW. The most hilarious scenes to really really lap up involve a very young Clint Eastwood (25 years old) kissing Carol Channing! Fantastic! They elope together in the last reel! The railway station Ginger arrives at earlier at is the same as seen in OKLAHOMA, the last big musical distributed by RKO; Their very last film a minor but snazzy musical was THE GIRL MOST LIKELY also beautifully produced. Shame they gave up, but their films of the time, terrific as they were and modern in tone, just did not include respectable profits to continue. All other studios big and small had at least one blockbuster in this period, but alas RKO and Republic did not and folded.

This was Ginger Rogers last movie for the studio in which she was a star, RKO Radio. In fact, most of the interest in watching this weak attempt at comedy is the cast that was put together for the film. Director Arthur Lubin seems to have been directed by remote control and the screen play Devery Freeman and Stephen Longstreet supplied was not interesting. It's a mystery how this film was made, at all.

Unfortunately, the film doesn't offer much to Ginger Rogers in the way of an colorful role to play. She was a much better actress that deserved better than this Rose Gillray, the corset maker turned barb wire saleslady. Barry Nelson is the man who believes in the future of the automobile and whose path to California keeps meeting Rose in the most unlikely places. Ms. Rogers and Mr. Nelson don't show much chemistry between them, and probably this is where the film fails, something than with another director, could have been solved, but which Mr. Lubin ignored.

The film offers performances by Carol Channing, a Broadway star that never made it big in the movies. She plays Molly, Rose Gillray's assistant. In fact, she has the best lines in the film. A young Clint Eastwood is seen as Lt. Jack Rice, a member of the Rough Riders that Rose and Molly meet at the hotel. James Arness, another television idol, plays the rich landowner Joel Kingdom. Lastly, David Brian, an actor that tended to be seen in heavy roles, makes a good appearance as James Carter, the barb wire manufacturer.

This is a film to be watched as a curiosity.

After many years of making wonderful films, RKO closed its doors and was sold to Desi Arnaz and Lucille Ball...becoming Delilu Studios. Sadly, its final production was "The First Traveling Saleslady"...an inconsequential piece of fluff starring Ginger Rogers. Apart from it being the studio's last film, there really isn't much to recommend it and making bland pictures like this in the 1950s led to the studio's demise.

The film is about a lady who is trying to make a go of her corset company and later a barbed wire company. And, to help make a go of it, Rose (Rogers) goes on the road to market the products. Not surprisingly for the turn of the century, she encounters hostility from many of the men in the field as well as a bit of romance. And, along for the ride is Carol Channing who is mostly annoying in the role of Rose's friend and business partner. Oddly, Channing's love interest in the film is played by Clint Eastwood...in his first credited movie.

I am pretty sure by now you realize that I was not in love with this film. Too often, I found myself bored by it and found the story uninvolving. Additionally, while Ginger Rogers could be amazingly good in films, here she seems a bit out of her element...and perhaps it was made worse by Channing who seemed out of place in so many ways. All I know is that I found myself wanting to just turn it off after a while and cut my losses. A sad finale for RKO...and perhaps my score of 4 is a bit charitable.

By the way, this film was parodied on "Green Acres" in the episode entitled "The Old Trunk".

A dull little situation comedy made at the end of RKO's reign, and it looks desperate -- the patently false production values, the cheesy Americana, the mid-century niceness that dates so many '40s and '50s movies. However, and I can say this with authority: It's the only movie you will ever see where Clint Eastwood ends up paired with CAROL CHANNING. The Fifties were strange times, children.

Back at the turn of the last century Ginger Rogers and Carol Channing strike a blow for women's equality by stepping into a man's profession. They become traveling salesladies.

Now that's not a profession truly open to women. If you remember The Music Man and that famous scene of all the salesmen talking to the rhythm of the train wheels or Elmer Gantry where Burt Lancaster hung out in all kinds of disreputable places before he started selling religion it is clear that this is a male preserve.

But if you sell things like corsets back in the days when women really wore them I guess it could be tolerated. But Rogers and Channing in The First Traveling Saleslady take on a real challenge. They're going to sell barbed wire in Texas. Rancher James Arness is going to stop them selling the wire David Brian's company makes. Both of them would like to make Rogers though. But a funny thing, Barry Nelson in that new horseless carriage contraption keeps showing up just when Rogers and Channing need help.

As for Channing she's got an admirer in newly returned Rough Rider Clint Eastwood in one of his early screen roles. As for Channing she never quite made it on the big screen so this is a rare opportunity to see a unique performer. Pity she never did do one of her noted stage roles for movies.

A pity a lot of talent gets wasted here in The First Traveling Saleslady. It's not a really bad film, but it is a mediocre one.