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All-girl school Mar Brynn tries to get more pupils and publicity by making fun of the Quincton college. For revenge, the boys there sent Bob Sheppard to Mar Brynn, dressed as a girl, to give them a slight scandal.

All-girl school Mar Brynn tries to get more pupils and publicity by making fun of the Quincton college. For revenge, the boys there sent Bob Sheppard to Mar Brynn, dressed as a girl, to give them a slight scandal. But he falls in love with Virginia, the girl who is putting on a show there. Now Bob has the problem of getting revenge for Quinceton and not loosing his girl, especially when Quinceton hears about his relationship and decides to sent him support...—Stephan Eichenberg <eichenbe@fak-cbg.tu-muenchen.de>Bob>

After the Zeta Fraternity at Quinceton University publicizes their musical show, in which all the young men are impersonating chorus girls, Mar Brynn Horticultural School for Girls publicist Hap Holden tries to convince university president Matilda Collinge, that she needs a similar publicity stunt to draw more students to her school. Matilda is appalled by the undignified fraternity show, but urged on by her niece Virginia, she agrees to give away scholarships to twelve beauty queens with horticultural titles, such as "The Tomato Queen" and "The Pumpkin Queen," and call them "the girls most likely to succeed." As a way of drawing attention to the scheme, Virginia writes an article for the Quinceton paper in which she calls the Zeta Fraternity the "boys least likely to succeed." After announcing that the Zeta men have been barred from Mar Brynn, she then calls for festival queens to apply for the scholarships. Offended by the article, the fraternity decides to draw lots to send one of them to apply for the scholarship. Wrestling champion Bob Sheppard is tricked into winning, and reluctantly submits a photograph of himself dressed as "Bobbie DeWolfe--Queen of the Flowers." Bob wins a scholarship and reluctantly boards the special train headed for the university, where he is to fulfill his fraternity's wish to humiliate Matilda. Once at Mar Brynn, Bob, dressed as "Bobbie," gets a room to himself because Matilda assumes that his hoarse voice is due to illness. After he accidentally sends his own clothes down the laundry chute, he secretly steals them back from the laundry woman, who thinks the place is haunted and quits. Bob falls in love at first sight with Virginia, who introduces herself to him because they were supposed to have been roommates. Virginia invites "Bobbie" to a secret sing-along outside the chapel that night, and Bob goes dressed as himself and hides in a nearby corridor. While there, he accidentally pulls on the chapel bell rope, then is afraid to let go because the ringing bell would awaken the university. Introducing himself as a friend of "Bobbie," Bob tricks Virginia into holding the bell rope and kisses her. Bob later calls his fraternity brothers intending to cancel their ruse because he has fallen in love with Virginia. As he hangs up the phone, Virginia comes into the room and when she sees "Bobbie's" dress on a chair, she assumes that Bob is double-dating. Later, one of the new students, Bunny, comes down with the measles and the entire college is placed in quarantine. Matilda and Holden lose heart because they believe this means they will have to cancel the musical they have planned, which Bob is directing. Bob suggests that they perform inside the greenhouse, while the guests observe from outside. Slinky and Tiny, two farmer fraternity boys from a nearby university, are sent by Bob's fraternity to roughhouse him into sticking with their plan, but fail to identify him because they only see him when he is dressed as "Bobbie." On the day of the show, Bob walks through the hothouse and nearly loses his wig when it catches on a plant. Virginia sees this and is relieved because she now knows that Bob and "Bobbie" are the same person. Holden and Matilda, however, are furious that they have been duped, but are too busy to do anything about it because they are chasing Bunny, who has escaped quarantine. Slinky and Tiny at last recognize Bob, but he eludes them and dresses Bunny in "Bobbie's" costume. Slinky and Tiny capture Bunny, and Bob confesses to Virginia. The show goes successfully, and Bob pays tribute to the fraternity by having the Mar Brynn girls spell out "Zeta" Busby Berkeley-style at the end. A picture of the stunt is published in the newspapers, and Bob gets his girl after all.