Natal em Julho

"Christmas in July" (Paramount, 1940), the second feature entirely written, produced and directed by Preston Sturges, following his initial success of "The Great McGinty" (1940), ranks the director's most mellow comedies, compared to his future efforts as "Miracle on Morgan's Creek" 1944). In spite of his reputation for his wild and crazy plots, along with his familiar assortment of bizarre characters, "Christmas in July" could understandably be mistaken for a Frank Capra film, a theme not so much on how a good fortune changes the common man, but how much the common man unselfishly changes the lives for the good of others.

The plot is relatively simple: James MacDonald (Dick Powell) and his fiancé, Betty Casey (Ellen Drew), sit on the rooftop of their New York City apartment building listening to the radio where the name of the contest winner for the best slogan is to be announced. Wondering about the delay, Maxford (Raymond Walburn), president of Maxford House Coffee Company, heads over to the room where he finds the jury (consisting of Sturges stock players of Dewey Robinson, Arthur Hoyt, James Conlin and Robert Warwick), headed by its foreman, Bildocker (William Demarest), unable to decide upon the winner. With time running out, Maxford has the very nervous Donald Hartman (Franklin Pangborn) go on air to postpone the name of the winner until further notice. Because he had entered many contests in the past, Jimmy is confident that his slogan,"If you can't sleep, it isn't the coffee; it's the bunk." to be a sure winner. The following morning, Jimmy reports to his office clerical job to find a telegram on his desk naming him as winner of the Maxford contest. Overly excited, Jimmy stands on top of his desk where he makes his announcement to his fellow co-workers. Not only does Mr. Waterbury (Harry Hayden), his supervisor, grants him time off to collect his $25,000 prize, but he is immediately promoted to vice-president under Mr. Baxter (Ernest Truex) as a reward for his good fortune. After Jimmy collects the check from Maxford, who's unaware and confused why he hasn't been informed of the jury's decision, Jimmy takes Betty to Schidel's Department Storewhere where he buys her an engagement ring, and using the rest of the check to purchase gifts for everybody in his neighborhood. The Christmas in July celebration comes an abrupt end when Maxford, realizing his error after finding Bildocker still unable to come up with the decision, to arrive at the scene, accompanied by Mr. Schnidel (Alexander Carr) of the department store, to take back everything, including the check, and expose Jimmy as a fraud. A neighborhood riot ensues before Jimmy and Betty are confronted by three of their co-workers, Tom (Michael Morris), Dick (Rod Cameron) and Harry (Harry Rosenthal) who confess to what was originally intended as a practical joke. Now that reality has set in, what's Jimmy to do? Will he be working a lot of overtime hours to pay for his purchases? Will Maxford sponsor more contests? Will the judges get to come up with the winner before next Christmas?

A Christmas story that's not necessarily about Christmas nor the 4th of July for that matter, but how it is more blessed to give than to receive every day of the year, not just on Christmas. While "Christmas in July" is at best when poking fun of the current trend of radio contests, the story simmers down only when centering upon the poverty-stricken couple Jimmy and Betty, yet, in true Preston Sturges tradition, throws in surprises here and there to hold interest and keep his audience laughing and completely satisfied in how everything is resolved. As much as Sturges could have selected good-natured actors as Gary Cooper, James Stewart or Henry Fonda in the leads, Dick Powell, former crooner of Warner Brothers musicals from the 1930s, making his Paramount debut, turns out to be a fine choice, particularly at this point of renewing his screen image. Aside from the plot it development of its leading characters, Jimmy being an average guy, engaged to a nice girl, living with his widowed mother (Georgia Caine) in a tenement apartment whose ambition is to succeed, Sturges also does a remarkable job with his assortment of neighbors of different ethnic background gathered together in the neighborhood sequence to appear very much true to life. He adds a touch of sentimentality with a memorable bit as Jimmy awards Sophie (Sheila Sheldon), a wheelchair bound girl, with an expensive doll she can call her own. Surprised as well as speechless, she looks up to Jimmy before hugging the gift like a new born baby, which is enough thanks any giver can ever receive. And thanks to Sturges for such a fine motion picture leaving us with something to think about, "If you can't sleep, it isn't the coffee; it's the bunk."

This seldom revived comedy gem that says it in 67 minutes made it to video cassette in 1985 at a high price of $59.95, followed by several cable television presentations, such as the Disney Channel (1991- 1996) and Turner Classic Movies where it premiered in 2002. It's 2006 availability on DVD will assure renewed interest for both movie and the comedy films of Preston Sturges. (***1/2)

Coffee company clerk Dick Powell (as Jimmy MacDonald) enters a sloganeering contest with the catchphrase: "If You Can't Sleep at Night, It Isn't the Coffee, It's the Bunk!" Mr. Powell thinks the slogan is as "clear as crystal," but pretty, pragmatic girlfriend Ellen Drew (as Betty Casey) is unmoved. Although his slogan is confusing, Powell is optimistic about winning the $25,000 prize. The next day, Powell is anxious to learn if he's won the contest; and, three of his practical-joking co-workers send him a phony telegram stating, "We take great pleasure in informing you that your slogan has won the twenty-five thousand dollar first prize…"

Powell excitedly picks up his prize, from cantankerous Raymond Walburn (as Maxford), who doesn't know his executives haven't yet picked the winner. Powell plans his wedding to Ms. Drew, and buys gifts for most of the people in his lower-class neighborhood. Drew says he's spending money like it's "Christmas in July." Then, the prank is discovered…

Writer/director Sturges' bright satire is still amusing, after all these years. Like "Maxwell House" coffee, it's "Good to the Last Drop" - perhaps, the story could be revised, for the "Starbucks" era (many of the Sturges lines don't need changing). The supporting players - Mr. Walburn (Maxford), Alexander Carr (Schindel), William Demarest (Bildocker), Ernest Truex (Baxter), and others - are excellent.

******** Christmas in July (10/18/40) Preston Sturges ~ Dick Powell, Ellen Drew, Raymond Walburn

A clerk making $22 per week dreams of winning the $25,000 grand prize in a coffee company's slogan contest. Sturges' second directorial effort is not only a sweet and simple comedy but also fast-paced and efficient, wrapping up in just over an hour. As the ambitious but earnest sloganeer, Powell basically plays the role of the straight man, surrounded by loony characters, including Walburn as the flustered owner of Maxford House, not to be confused with Maxwell House, and Sturges regular Demarest as one of the judges of the contest. Despite the short running time and the emphasis on comedy, Sturges manages to make the characters human.

Well to kick off our "Third Annual Christmas Watching Season" we put on the classic film "Christmas in July" This 1940 Film is a Gem "Christmas in July", is written and directed by Academy Award winner Preston Sturges. In this film a workplace practical joke goes awry when an office clerk (Dick Powell), believing he has won a $25,000 prize, takes his girlfriend (Ellen Drew) on an extravagant Christmas shopping spree… in the middle of July! After they discover it was all a hoax, their spending spree turns into a wild slapstick riot. More than just a holiday heart-warmer, this madcap masterpiece is a classic gift of laughter that is perfect for every season.

The fast paced film runs only 69 Minutes but not a minute goes by without 10 laughs!

Have said many times about being a pre-1970s classic film fan, of all genres and decades, a lot of my favourite films being made between the 1930s and 1960s. The same applies too for films from the 1970s onwards. Am not saying that every pre-1970s film is great, there are a fair share of average all the way down to dud ones but they are out-weighed by the very good to classic films (the best parodied and referenced numerous times since and influenced many film-makers).

Preston Sturges had for me one of the best "golden years"/prime period for any director, which started with his debut film 'The Great McGinty' (which is very good). My definition of this is when a director makes 5 or more great films in a row. From this period, even when the film was one of the weaker ones it still managed to be good and more, which is testament to how great and more his best golden years/"prime period" films were. Feel the same about 'Christmas in July' as with 'The Great McGinty', though slightly preferring the former. Found 'Christmas in July' to be a joy to watch and deserving of more praise than it gets, when it comes to satirising dreamers placing faith in get-rich contests 'Christmas in July' is a great and relatively overlooked example of how to do it well, make it entertaining while also relatable and tactful.

Can find hardly anything to fault actually. Maybe it is a little too short, would have been more than happy with having 10-15 minutes more perhaps. That can be easily ignorable though, as there is not a dull second to be had in 'Christmas in July', one of those films that drew me in from the start and never let go, and the many good things are so great.

Maybe other Sturges films are sharper (am actually going to include 'The Great McGinty' here), have more insights into the subjects explored and are more daring. Again a very subjective personal preference and not actually much of a knock on the film.

That it's so beautifully paced throughout and always compelling in its story, which entertained and invested emotionally, is one strength of 'Christmas in July', but there are many more. Sturges' direction continues to be remarkably well accomplished for again so early on (this is only his second film released quite close to 'The Great McGinty'). The production values are very good, very nicely shot in particular even if visually there aren't exactly iconic moments (not that it needed to be, not that kind of film).

A major strength of 'Christmas in July' is the script. The comedy is hilarious at its best and never gets corny. The pathos is genuinely touching without getting schmaltzy. And the romantic element is truly charming and with remarkable humanity. It's not always easy balancing more than two tones well and there have been many instances in films that do where one or more have not been handled well. 'Christmas in July' balances the comedy, pathos and romance deftly, no signs of them clashing with each other that it doesn't make sense, and all three as indicated are written spot-on. Then there are the performances, which are uniformly good. As likeable and charming Dick Powell and Ellen Drew are, and their chemistry is just lovely, it's the comedic performers who shine more with the main scene stealer being Raymond Walburn.

In summary, a joy. 9/10 Bethany Cox