Alex, Inc.

The show, based on the pilot: Corny writing. Story not compelling. Created for the sake of creating content. Bad acting all around.

The story: not worth a synopsis. Family man starts his own company at 37. Wife & two kids blah blah....

It was surprising to see how incredibly bad an actor Zach Braff is. Makes one wonder how he pulled off scrubs.

I've given this show half a season, more or less. I like Zach Braff and really hoped for something special. Unfortunately... it's just very "blah". The premise, to me, is extremely dated. I'm sure, obviously, there is still a lot of risk in starting a "vlog" as a sole source of income. But.... this really feels more relevant in 2008 than in 2018. The risks, rewards, perils, etc are pretty well defined at this point. This makes everything about the story feel dated and trite. In the end, it feels like they fight to lay standard sit-com tropes over a "fresh" concept that is anything but fresh. Ten episodes. I can't really see giving it more of a chance. :\

Alex Schuman (Zach Braff) has a nice radio job with a sweet lawyer wife Rooni and the two kids. He decides to quit his job for this new risky podcasting thing. He is joined by his cousin Eddie (Michael Imperioli) and adoring assistant Deirdre. They rent space from a startup incubator group.

This is based on Alex Blumberg's book on his podcast startup process. It may be only a few years old but it feels like another era. It's hard to make podcasting as something edgy in present day. They are better off setting this five to ten years earlier. It's a wacky network sitcom and it matters how the workplace is presented. As for the cast, I love Braff ever since Srubs and I like the interracial family. Otherwise, there isn't much else and it's mercifully canceled after ten episodes.

With all the comedy show's viewers have available to them each week, I can't see them tuning into 'Alex, Inc'. after one viewing.

Fans of 'Scrubs' might remember Braff narrating each episode...and he does the same thing here. Hey, if the premise worked once why not do it again? Because it's old and stale, that's why. Very 90's.

The storyline isn't fresh either. A guy gets sick of working at his corporate job and decides to venture out on his own ~ deceiving his wife in the process. Honestly can't recommend this show, or give it more than 3*.

Zach Braf delivers. Is the show silly? Yes. Are there moments where "JD" shines through Alex? Definitely. I think it's early days yet, but I think this will be a heartfelt family driven comedy that shines a light on Braff as a father trying to have the American dream in a cynical time in US history.