Alex, Inc.

Zach Braf delivers. Is the show silly? Yes. Are there moments where "JD" shines through Alex? Definitely. I think it's early days yet, but I think this will be a heartfelt family driven comedy that shines a light on Braff as a father trying to have the American dream in a cynical time in US history.

Alex Schuman (Zach Braff) has a nice radio job with a sweet lawyer wife Rooni and the two kids. He decides to quit his job for this new risky podcasting thing. He is joined by his cousin Eddie (Michael Imperioli) and adoring assistant Deirdre. They rent space from a startup incubator group.

This is based on Alex Blumberg's book on his podcast startup process. It may be only a few years old but it feels like another era. It's hard to make podcasting as something edgy in present day. They are better off setting this five to ten years earlier. It's a wacky network sitcom and it matters how the workplace is presented. As for the cast, I love Braff ever since Srubs and I like the interracial family. Otherwise, there isn't much else and it's mercifully canceled after ten episodes.

I really want to like this show. I love Braff. But I cannot watch his costar (the wife)without cringing. I have watched 7 episodes, and am giving up. I am disappointed. Perhaps the plot line would have eventually made up for the jumbled beginning, but I couldn't watch long enough to see that happen.

I've given this show half a season, more or less. I like Zach Braff and really hoped for something special. Unfortunately... it's just very "blah". The premise, to me, is extremely dated. I'm sure, obviously, there is still a lot of risk in starting a "vlog" as a sole source of income. But.... this really feels more relevant in 2008 than in 2018. The risks, rewards, perils, etc are pretty well defined at this point. This makes everything about the story feel dated and trite. In the end, it feels like they fight to lay standard sit-com tropes over a "fresh" concept that is anything but fresh. Ten episodes. I can't really see giving it more of a chance. :\

I thought my TV was going to weep because it had to play this crap. Horrible show