Biografia

After World War II, he bought some brand-new army-surplus searchlights and advertised them for sale. His first customer was the "king of exploitation", Kroger Babb. His meeting with Babb led to an association with the showman, especially with the producer's notorious roadshow attraction Mom and Dad (1945).

Coined the term "Mall-seleum" to refer to multiplex cinemas.

Because of his film experience as a civilian, when he went into the army he was assigned to the Signal Corps, where he attended Army Film School and was trained in motion picture production, distribution and exhibition.

His first jobs in the industry included a stint as a film booker at a Paramount exchange by day and a union projectionist and stagehand by night. These jobs were interupted by a draft notice during World War II.

He was a partner in Modern Film Distributors.

The whole idea of an exploitation film is to give people most of the show beforehand.

I never wanted to produce or direct adult hardcore films, because my work ethic in exploitation is: "Sell the sizzle, not the steak".

I have to admit I've made a pretty good living exploiting the lust, greed, and ignorance of the American public.

I've got a high school education in making movies, but a PhD in selling them.

I've exploited the basest human emotions, but the one I exploited most was loneliness. That's who was paying my way, a lot of very lonely men.