The battle that we have to fight as cinematographers is to not let anybody treat us like we are consumers by using marketing techniques to push technology that's not better than what we have. Good enough isn't good enough. 24P is nowhere near the resolution of 35mm film, and if you put it side by side with anamorphic it's off the charts. There's not even a comparison. I don't see why we should settle for that and I don't see why the public should settle for it. I don't understand why we would use an inferior product to capture our images, when we want to see all the nuances and into the darkest details. I want to push the envelope. I don't think we have the power to fight this battle alone. The technology vendors have enough power and money to influence our art form. We need to get the directors on our side, because they have the clout.
