After the success of "GIVE 'EM HELL, HARRY" Bill Sargent and Permut made offered The Beatles thirty million dollars to reunite for a live filmed concert. The offer alone garnered worldwide attention. They made the cover of People magazine and publications around the globe. The Beatles ultimately declined.
After the Beatles said no, Sargent returned to his early roots as a fight promoter. He had promoted a young fighter named Cassius Clay, later known to the world as Muhammud Ali.
The blockbuster "Jaws" was the number #1 grossing movie of the year and Sargent with Permut offered two shark divers from Australia (one was to serve as a back-up) to fight a shark to the death in a live closed circuited event called "Death Match"... Either the man or the shark would die in an 80 foot in diameter ring which had been constructed with 6 underwater cameras covering the spectacle. The International Humane Association banned the fight from taking place in US waters however it could be broadcast there. Sargent announced it would be held in Western Samoa and shown around the globe including in the US. Multiple venues were booked including Ceasars Palace in Las Vegas. However, "Death Match" never came together for a variety of reasons even though Sargent had invested heavily in the event.
