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News

Kwon Hyun-bin

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South Korea testing “snack films” with lower ticket prices to shake up box office
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South Korea is experimenting with the theatrical release of “snack films” in a bid to revitalise its struggling box office, with the latest offering set to open this weekend.

Horror-thriller 4:44 : Time Of Fear will receive a theatrical release on November 1, despite being just 44 minutes long. Reflecting this shorter runtime, tickets will be priced at under $3, less than one-third of a standard ticket, as theatres seek to entice audiences with more affordable options.

In a further bid to draw audiences, the cast includes an ensemble of K-pop stars, including Shinee’s Onew (Lee Jink), Yoo Jiae of Lovelyz, Sungyeol of Infinite,...
See full article at ScreenDaily
  • 10/31/2024
  • ScreenDaily
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