Dallas Cowboys defensive star Micah Parsons has reached a multi-year extension with Bleacher Report that will include his imprint on a variety of projects that span sports and entertainment.
Under the new deal, Parsons will add the title of president of B/R Gridiron, the digital sports publisher on NFL Sundays, and continue to host his show The Edge with Micah Parsons, launching its second season in August during the NFL preseason.
Parsons initially partnered with Bleacher Report in 2023 to launch The Edge.
Parsons will collaborate with B/R Gridiron leadership to develop the content strategy for the portfolio, launch new shows, original content, and design merchandise for its 2.5 million cross-platform followers.
“Working with Bleacher Report on The Edge has given me the desire to want to share my view of the game even more,” said Parsons. “Being able to create something dynamic for fans alongside a content team like B...
Under the new deal, Parsons will add the title of president of B/R Gridiron, the digital sports publisher on NFL Sundays, and continue to host his show The Edge with Micah Parsons, launching its second season in August during the NFL preseason.
Parsons initially partnered with Bleacher Report in 2023 to launch The Edge.
Parsons will collaborate with B/R Gridiron leadership to develop the content strategy for the portfolio, launch new shows, original content, and design merchandise for its 2.5 million cross-platform followers.
“Working with Bleacher Report on The Edge has given me the desire to want to share my view of the game even more,” said Parsons. “Being able to create something dynamic for fans alongside a content team like B...
- 5/16/2024
- by Bruce Haring
- Deadline Film + TV
Warner Bros. Discovery’s digital sports outlet Bleacher Report has named Dallas Cowboys linebacker Micah Parsons president of its football-focused platform B/R Gridiron. He has also signed a multi-year extension of his contract with Bleacher Report.
The agreement makes Parsons, 24, the first pro athlete actively playing for a team to hold a leadership title at a sports media company. He will continue to host the podcast “The Edge with Micah Parsons” which provides an inside look on the Dallas Cowboys season and recaps the latest NFL news. The second season is set to launch in August during the NFL preseason.
“Working with Bleacher Report on ‘The Edge’ has given me the desire to want to share my view of the game even more,” said Parsons. “Being able to create something dynamic for fans alongside a content team like B/R Gridiron, is a chance for me to flex different...
The agreement makes Parsons, 24, the first pro athlete actively playing for a team to hold a leadership title at a sports media company. He will continue to host the podcast “The Edge with Micah Parsons” which provides an inside look on the Dallas Cowboys season and recaps the latest NFL news. The second season is set to launch in August during the NFL preseason.
“Working with Bleacher Report on ‘The Edge’ has given me the desire to want to share my view of the game even more,” said Parsons. “Being able to create something dynamic for fans alongside a content team like B/R Gridiron, is a chance for me to flex different...
- 5/15/2024
- by Lexi Carson
- Variety Film + TV
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