One day after YouTube revealed its top creators and topics of 2024, TikTok followed suit with its own look back at the year that was. The app’s recap of 2024 included references to memes like “very demure” and “brat summer,” both of which got big with help from TikTok’s library of vertical videos.
In a Newsroom post, TikTok outlined the various trends and themes propelled by the 170 million U.S.-based users who contributed to the app’s culture in 2024. “Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video,” said TikTok Global Head of Content James Stafford in a statement. “From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact.”
TikTok is still for the culture
Like YouTube, TikTok used its year-end rankings to...
In a Newsroom post, TikTok outlined the various trends and themes propelled by the 170 million U.S.-based users who contributed to the app’s culture in 2024. “Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video,” said TikTok Global Head of Content James Stafford in a statement. “From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact.”
TikTok is still for the culture
Like YouTube, TikTok used its year-end rankings to...
- 12/4/2024
- by Sam Gutelle
- Tubefilter.com
TikTok today unveiled TikTok Spotlight, a new suite of tools for entertainment marketers to tap into its ecosystem.
The immensely popular social media app calls Spotlight a promotional solution that drives community engagement and makes it easier for studios to harness around upcoming releases and library content. It had an early run with Warner Bros. Dune: Part Two.
TikTok Spotlight first identifies applicable videos on the platform and attributes an anchor link. The link directs audiences to a dedicated landing page with details like synopsis, cast, official accounts, and a collection of other creator content linked to the same title — allowing fans to explore the fandom and conversation around a title.
Directly from the landing page, users can watch content on streaming platforms or purchase movie tickets.
TikTok acknowledged in the announcement that while it’s a thriving place and top source of discovery for entertainment fans, there has never...
The immensely popular social media app calls Spotlight a promotional solution that drives community engagement and makes it easier for studios to harness around upcoming releases and library content. It had an early run with Warner Bros. Dune: Part Two.
TikTok Spotlight first identifies applicable videos on the platform and attributes an anchor link. The link directs audiences to a dedicated landing page with details like synopsis, cast, official accounts, and a collection of other creator content linked to the same title — allowing fans to explore the fandom and conversation around a title.
Directly from the landing page, users can watch content on streaming platforms or purchase movie tickets.
TikTok acknowledged in the announcement that while it’s a thriving place and top source of discovery for entertainment fans, there has never...
- 8/8/2024
- by Jill Goldsmith
- Deadline Film + TV
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