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Exclusive: Cairo-based film company Mad Solutions has struck a deal with prominent Turkish agency People Talent Management to manage all commercial representation in the Arab World for several of its clients.

The partnership includes top Turkish stars such as Tuba Büyüküstün, Kaan Urgancıoğlu and Burcu Biricik, who will be represented in Arabic-speaking markets by Mad Celebrity.

The Mad Solutions subsidiary, which handles leading Arab world talents such as Egypt-Tunisian star Hend Sabry and Syrian actor Samer Ismail, is the Arab-world’s largest talent management and promotional agency.

Mad Solutions co-founders Alaa Karkouti and Maher Diab said the partnership marked a milestone for the company.

“Since the establishment of Mad Solutions 15 years ago, our strategy has always been to expand in response to market needs,” they said

“That’s why we are extending our reach to select talent from around the world, including Turkiye, which has gained significant popularity in the Arab World,...

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Iron Reign (Netflix) Credit – Netflix

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Rising Turkish star Burcu Biricik plays the lead in “Fatma,” the hotly anticipated new Turkish Netflix Original that will drop worldwide on April 27, for which Netflix is releasing the first trailer.

This groundbreaking show produced by Basak Abacigil, and created and directed by up-and-coming multihyphenate Ozgur Onurme, is about an ordinary cleaning lady named Fatma who becomes a serial killer, but not because she is the murdering type. After committing an unintentional homicide, while searching for her missing ex-con husband, Fatma is forced to keep killing people in order to survive. “Murder becomes a release for the years of struggle and grief that she had repressed,” according to press notes. The show has been described by Netflix director of original content for Turkey Pelin Distas as “a punch in your stomach” and an allegory of sorts about “how you deal with life as a woman in Turkey.”

Biricik spoke exclusively...