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Updated Monday Am: New Line’s Weapons is higher with a $43.5 million domestic and $71.8 million global opening over the weekend. Meanwhile, stateside, Disney’s Freakier Friday has eased to $28.6M. Again, per the female under-25 stats we provided Sunday, it appears Weapons impacted Freakier Friday.

For Weapons, Sunday came in at $11.3M instead of $10.3M, off 19% from Saturday’s $14M. While legging out to a crazy 5x multiple is foreseeable, in regards to whether the Zach Cregger-directed movie registers a 15% second-weekend dip like Get Out or even -5% like Sinners, we won’t know until we’re in the thick of next weekend. Sinners posted a first Monday of $7.8M, while Get Out‘s was $4.1M, so that gives you an idea of benchmarks.

Universal’s Nobody 2 is the wide entry next weekend with an outlook of $10M+. Summer is still happening per the ComScore school calendar, with...

GilletteLabs commercial features TikTok stars Joe & Frank Mele using futuristic razors, blending old and new generations in a fun way. Gillette wisely taps into social media trends by featuring the father-son TikTok duo in their ad, appealing to a wide audience and modernizing their image. Joe Mele's social media success skyrocketed during the pandemic, showcasing the power of family dynamics and relatability in attracting followers.

The GilletteLabs commercial features an actor duo who some may know from their performances outside the scope of television and movies. Gillette is an American brand of safety razors that is well known for its many-bladed razors and shaving cream products as well as their commercials which often feature a zoomed-in CGI shot of one of their distinctive blades, slowly, and satisfyingly, chopping off hair particles. It combines the satisfaction of power washing videos with hair care. GillettleLabs is a 2019 innovation of the brand...

Acclaimed director Michel Gondry is back from the land of big budget blockbusters (he directed the atrociously misconceived The Green Hornet) to focus once again on endearingly quirky indie fare. His latest project is The We and the I, which follows a group of high school transit riders on their way home to start summer vacation. Watch as a lot of people get on and off the bus in what looks to be a very intriguing character piece.

The We And The I - Trailer

The We and the I comes to theaters in 2012 and stars Joe Mele, Meghan Murphy, Alex Barrios, Brandon Diaz, Lady Chen Carrasco, Paula A. Jones, Patricia Jade Persaud, Patricia Marie Collazo. The film is directed by Michel Gondry.